Facebook pixel

Sr. Director
Digital Marketing Technology & Operations
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
JavaScript
HTML/CSS
Management
Marketing
SQL
Web Development
Requirements
  • Bachelor's Degree
  • Minimum 10 years AdTech/MarTech experience (working with Digital Advertising and Marketing Technologies, Project Management, Programming)
  • Strong leader with experience building teams and developing talent
  • Experience building a tech stack with multiple SaaS platforms
  • Knows the marketing technology landscape well, and the product players in it, along-with their capabilities
  • Wears a strategic hat and also understands the end-to-end digital marketing tactical execution flow from lead gen, engagement, conversion to retention to achieve MLB organizational and marketing goals
  • Experience and subject matter expertise in marketing leading solutions such as Google Marketing Platform, Adobe Experience Cloud, Zeta Global, etc
  • Has extensive experience building and presenting marketing platform POVs, assessments, business case decks
  • Working knowledge of HTML, JavaScript and SQL
  • Experience scaling and scoping large and small digital technology focused projects
  • Ability to simplify complex technical processes for presentation to non-technical audiences
  • Comfortable working with large datasets
  • Strong knowledge in campaign management, optimization, 3rd party ad serving and trafficking
  • Strong communicator and collaborator with Product and Engineering team
  • Flexible, personable attitude; team player with the ability to develop cordial, professional relationships with all levels of MLB staff and partners
Responsibilities
  • Serve as the senior technical resource for MLB's Marketing Department
  • Own the technical relationship with MLB's advertising and marketing technology partners (marketer/buy side) and actively work to identify new business opportunities and processes
  • Lead, manage and execute all implementation/integration activities with MLB's marketing technology platforms: Paid Media Channels, Data Collection & Audience Segmentation, Reporting & Analytics, Creative, Email, Ad Server, Tag Management, Workflow Management, Brand Safety Technologies, etc
  • Focus on technology adoption/testing to increase efficiencies across all paid media channels
  • Assist with technical feasibility, implementation approach, deployment strategies, and QA efforts
  • Responsible for forward-thinking strategy and approach for Marketing Technology trends
  • Lead evaluation and roadmapping of products and tools to align with fan engagement and growth goals; drive RFP process to evaluate and select best-in-class tools
  • Collaborates with teams across MLB to maximize investment in tools
  • Collaborate with Marketing Analytics, Performance Media, Data Engineering, Product, Technology, Front End Web Development and other internal teams to translate business goals into technical strategy and roadmap
  • Oversee the Advertising Technology & Operations team responsible for day-to-day ad serving maintenance, ad trafficking and site tag management
  • Oversee the AdTech/MarTech budget management including forecasting and tracking expenses
Major League Baseball
Major League Baseball is a professional baseball organization.
Company Overview
Major League Baseball is a professional baseball organization.