Lifecycle Marketing Manager
Posted on 3/23/2023
Remote • United States
Experience Level
Desired Skills
Product Design
  • At least 5 years direct experience managing digital marketing campaigns at scale
  • At least 3 years of hands-on experience working within a customer engagement platform (e.g. Sailthru or Iterable)
  • Excellent analytical skills and comfort working with data and reporting
  • Excellent project management skills and cross-functional collaboration
  • Experience managing entry level/associate marketers
  • Ability to define quarterly roadmap with ambitious milestones (including quantified KPI targets), and to execute on that strategy efficiently
  • Experience with Excel (we also use SQL and Tableau)
  • Experience with A/B testing, experiment design, marketing analysis
  • Strong conversion-oriented copywriting skills
  • Lead Newsletter programs end-to-end including coordination, inventory management & execution of programs
  • Build user journey based engagement and retention strategies which build lasting relationships with our user base and support their needs
  • Develop a deep understanding of the Healthline audience segments and their needs using qualitative and quantitative data
  • Devise and test new offerings and features to meet user needs; proactively measure and communicate your results
  • Build proactive data driven insights to help influence testing and optimization decisions for new and existing programs
  • Plan and execute ongoing testing (new products, templates, content, subject line, etc.) to continuously improve performance and unlock growth levers
  • Manage sponsorships to ensure seamless delivery and continued growth across several monetization models
  • Work closely with product, design, and editorial to project manage lifecycle marketing experiences that increase subscriber lifetime value (LTV)
  • Measure, track, and provide detailed reporting on the impact your initiatives and become a leading voice within lifecycle marketing
RVO Health

1,001-5,000 employees

Digital media healthcare platform
Company Overview
RVO Health is on a mission to be a first-of-its-kind comprehensive consumer healthcare platform that meets people where they are in their personal journeys and connects them with both the information and the care they need. RVO Health has created a coaching platform that offers preventive programs that help participants significantly improve their health.
  • Medical, dental, & vision
  • Life Insurance
  • Short & Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program