AT A GLANCE

Healthline is seeking a Lifecycle Marketing Manager to lead our journey strategy with a focus on engaging and retaining users within our newsletter suite, including 20+ lists, challenges and series. This role works across all Healthline’s sites (Healthline, Psych Central, Medical News Today, and Greatist) with a focus on building and implementing our newsletter strategy and facilitating a holistic user journey within our product ecosystem. 

In this role, you will be responsible for all aspects of Lifecycle Marketing for key audiences, including setting the vision, executing initiatives and establishing engagement tactics to better meet users where they are and to facilitate their journey. You will partner with User Research, Product, Engineering, Audience Development and Product Marketing to unlock customer insights and develop the components needed to realize your vision. As a data enthusiast, you will  become an expert in our users, diving deep into the data to get at the core of their needs to earn their engagement and retention. You will bring a creative entrepreneurial spirit, strong analytical skillset and excellent execution to support Healthline’s mission to create a stronger, healthier world.

This is a highly visible role with significant impact on millions of Healthline users each month. You will report to the Lifecycle Marketing Director and will serve as a lead member of the Lifecycle Marketing team.

What You’ll Do

• Lead Newsletter programs end-to-end including coordination, inventory management & execution of programs
• Build user journey based engagement and retention strategies which build lasting relationships with our user base and support their needs
• Develop a deep understanding of the Healthline audience segments and their needs using qualitative and quantitative data 
• Devise and test new offerings and features to meet user needs; proactively measure and communicate your results
• Build proactive data driven insights to help influence testing and optimization decisions for new and existing programs
• Plan and execute ongoing testing (new products, templates, content, subject line, etc.) to continuously improve performance and unlock growth levers
• Manage sponsorships to ensure seamless delivery and continued growth across several monetization models
• Work closely with product, design, and editorial to project manage lifecycle marketing experiences that increase subscriber lifetime value (LTV)
• Measure, track, and provide detailed reporting on the impact your initiatives and become a leading voice within lifecycle marketing

What We’re Looking For

• At least 5 years direct experience managing digital marketing campaigns at scale 
• At least 3 years of hands-on experience working within a customer engagement platform (e.g. Sailthru or Iterable)
• Excellent analytical skills and comfort working with data and reporting
• Excellent project management skills and cross-functional collaboration 
• Experience managing entry level/associate marketers 
• Ability to define quarterly roadmap with ambitious milestones (including quantified KPI targets), and to execute on that strategy efficiently
• Experience with Excel (we also use SQL and Tableau)
• Experience with A/B testing, experiment design, marketing analysis 
• Strong conversion-oriented copywriting skills

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $100,000-125,000
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person’s merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].