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Marketing Director
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
  • 7+ years of integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions
  • Professional experience in the NFT, Web3 or Cryptocurrency space
  • Expertise in planning, prioritizing, and goal setting including the ability to manage multiple projects, determine project urgency and create detailed marketing plans
  • Experience developing narratives to support a concept
  • Experience working with product and creative teams to develop custom ideas
  • Hands-on experience with media buying platforms or agencies
  • Experience managing a portfolio of brands
  • Excellent leadership skills; ability to provide clear and concise direction/feedback to stakeholders
  • Experience working in the sports space, specifically with baseball is nice to have
Responsibilities
  • Strategizing and executing Marketing initiatives, aimed to deepen fandom, drive retention, and improve the overall fan experience in the Web3 and Crypto space
  • Development of holistic marketing plans related to the promotion of product launches and brand moments
  • Working with external partners to establish a clearly defined marketing plan for various products/LOBs
  • Oversee development and execution of paid social and search advertising campaigns on key digital platforms for all marketing priorities
  • Craft thoughtful briefs and collaborate closely with the Creative team on the creation of marketing assets
  • Establishing marketing systems, processes, and workflows
  • Developing influencer and affiliate marketing strategies
  • Developing brand marketing campaigns, shaping strategy and creative, with an emphasis on GTM and implementation
  • Developing and executing content marketing strategies
  • Supporting the development of an annual marketing budget
  • Track campaign performance and provide quantitative results to key stakeholders with go-forward optimization recommendations
Candy

51-200 employees

Sports NFT trading platform
Company Overview
Candy’s mission is to deepen our interaction with experiences that bring us joy. The company is committed to transforming the traditional fan experience with their immersive digital storefront where fans can not only buy, sell, and trade their digital assets.
Benefits
  • Competitive salaries
  • Stock options
  • Health coverage
  • Unlimited vacation
Company Core Values
  • Trust: We safeguard the goal. We believe we will only succeed if we earn trust – trust of our people, trust of our customers, trust of our partners. We will strive to achieve and keep faith at all times.
  • Innovation: We dream big. We’re endlessly curious and constantly searching for the best, the better, and the never-before imagined.
  • Excellence: We take big swings. We have high expectations of ourselves in everything we do.
  • Grit: We push past the finish line until the last second. Giving up is not an option. We will always find a way.
  • Inclusion: We are a team player, and we are in it together. We believe that diverse thinking comes from different thinkers, and we need all perspectives to come together and win.
  • Authenticity: We are the real deal and always authentic in what we create, our dealings with others, and in who we are as human beings.
  • Accountability: We carry the ball. We hold ourselves to the highest moral and ethical standards. We will be fair and honest and take responsibility for our actions.