Later + Mavrck
Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.
Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck’s platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints’ Retail Innovator Awards, honored as "Best Influencer Marketing Platform" by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
In March 2022, Mavrck acquired Vancouver-based social media marketing platform Later. Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities
Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte’s Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail’s Fastest Growing Companies list.
Together, we’re helping connect creators & marketers to grow their social followings and businesses on social media.
About this position:
We are seeking a highly analytical and detail-oriented Marketing Operations Manager to join our dynamic team at Later/Mavrck. As a Marketing Operations Manager (MOps), you will play a critical role in optimizing and streamlining our marketing processes, managing marketing technology systems, and providing data-driven insights to drive our marketing strategies.
What you’ll be doing:
MarTech Stack Management
- Oversee and manage marketing technology stack, including marketing automation, CRM, analytics, and other relevant tools
- Evaluate, recommend, and implement new marketing tools and platforms to enhance efficiency and effectiveness
- Oversee contracts, renewals, payment and invoicing with all applicable vendors
- Manage relationship and execution of new CRM and automation platforms
Data Management
- Collaborate with cross-functional teams to ensure proper integration and data flow between different systems
- Understanding of database management and experience in maintaining data hygiene, segmentation, and data governance practices.
- Data Privacy and Compliance: Familiarity with data privacy regulations (such as GDPR or CCPA) and best practices for ensuring compliance in marketing operations.
Campaign Management
- Collaborate with the marketing team to execute campaigns across various channels, ensuring proper tracking and attribution
Measurement
- Partner with Marketing Analytics lead to collect, analyze, and interpret 360 marketing data to identify trends, patterns, and insights
- Develop reports and dashboards to track key marketing metrics, campaign performance, and ROI
- Provide regular reports and analysis to the marketing team and other stakeholders to inform decision-making and drive strategic initiatives
- Standardize and operationalize all channel reporting across marketing team
Experimentation & Optimization
- Analyze existing marketing processes and identify areas for improvement, automation, and scalability
- Develop and implement streamlined processes to increase operational efficiency and align with marketing objectives
- Monitor and measure the effectiveness of marketing campaigns, identifying opportunities for optimization and providing actionable recommendations
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 4+ years proven experience in marketing operations or a similar role within the SaaS industry.
- You have a bachelor’s degree – ideally in marketing, business, operations, or technical field
- Proficient with segmentation, reporting, and how to use data to drive business decisions
- Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines
- Strong analytical skills with the ability to translate complex data into actionable insights
- Strong results orientation, proven record performing to aggressive growth targets
- Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets
- Flexibility & ability to work in a fast paced and dynamic environment
- Experience with CRM and automation platforms (Marketo, Hubspot Klaviyo, Mandrill, Intercom, Salesforce or other similar platforms)
- Experience with analytics tools and dashboard (i.e. GA, Data Studio)
- Knowledge of digital marketing best practices and emerging trends.
- Endlessly curious
- Bonus: SaaS Experience
Our values
- Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.
- Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
- Make it Happen: We have big ambitions and the courage to achieve them.
- Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.
- Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.
Some perks of being on our team include...
- Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
- Learning & Development: Growth is a big reason people choose to join our team. We provide opportunities through lunch and learns, training, coaching, mentorship programs, and workshops. We support you in pursuing your passions and continued learning!
- Technology Bonus: We provide our team with a generous technology bonus to set you up with the tools you need to succeed in your role.
- Wellness: We provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
- Parental benefits: We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
- Healthcare: We offer a comprehensive benefits package including health, dental, vision, STD & LTD, 401k (US-based employees) and an Employee and Family Assistance Program to support the wellbeing of you and your family.
- Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees
*Co-op team members are not eligible for company benefits.
Where we work
We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; and Toronto, ON;. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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