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Syndigo names Sona Chawla and Brian Tilzer to Board of Directors to advance ai-driven commerce and retail innovation. Chicago - May 26, 2026 Syndigo, a global leader in Product Experience Management solutions, today announced the appointment of Sona Chawla and Brian Tilzer to its Board of Directors. The additions bring deep expertise across digital commerce, retail transformation, customer experience and enterprise technology as Syndigo continues to expand its role helping brands and retailers deliver highly accurate, AI-powered product experiences across every channel. The appointments come at a time when companies are under increasing pressure to improve product data quality, accelerate omnichannel commerce initiatives, and meet rising consumer expectations for seamless digital experiences. As AI reshapes commerce, Syndigo continues to invest in helping enterprises modernize how they manage and distribute product information at scale. * Sona Chawla is a seasoned technology and retail executive with leadership experience spanning digital transformation, e-commerce, data and customer experience strategy. She has held executive leadership roles at companies including Kohl's, Walgreens, Dell, and CDW, where she led large-scale digital and omnichannel initiatives designed to drive growth and customer engagement. Sona is also on the Board of Directors for CarMax, the innovative US-based used vehicle retailer. * Brian Tilzer is a technology and digital commerce executive with deep expertise in retail transformation, customer engagement, and enterprise AI strategy. He previously held executive leadership roles at Best Buy, CVS Health and Staples, where he led digital and AI initiatives driving growth and customer experience. He also serves as an independent board director at Signet Jewelers, the largest jewelry retailer in North America and the UK. "Sona and Brian each bring an exceptional track record helping global organizations navigate digital transformation and evolving customer expectations," said Simon Angove, CEO of Syndigo. "Their combined expertise across retail, commerce technology, data strategy and customer engagement will help guide Syndigo as we continue to scale our platform, expand our market leadership and help brands and retailers succeed in an increasingly complex commerce environment." The board appointments reflect Syndigo's continued focus on helping global companies navigate a rapidly evolving commerce landscape, where AI-driven discovery, digital shelf optimization and connected product content are increasingly critical competitive differentiators. "Agentic AI is changing how consumers discover and shop, and the brands and retailers that win will be the ones with product experiences that are accurate, rich, and connected across every channel. Syndigo is built for exactly this moment, and I look forward to working with the board and leadership team to help seize it," said Tilzer. "As commerce continues to evolve, high-quality, connected product data is foundational to delivering exceptional product experiences. Syndigo is uniquely positioned to help brands and retailers navigate that complexity, and I'm excited to support the company during this important phase of growth," shared Chawla. About Syndigo. Syndigo helps brands, retailers, and distributors drive growth and loyalty through exceptional product experiences. Connecting more than 15,000 brands and 3,500 retailers through the industry's leading commerce data pool, Syndigo delivers the most complete and composable Product Experience Management (PXM) and product MDM solutions. Companies rely on Syndigo to organize and enrich product data, publish it everywhere they sell, and optimize performance through AI-powered insights. Brands and retailers including J.M. Smucker Company, Dole International, Stanley Black & Decker, Colgate-Palmolive, L'Occitane, Unilever, Weber, Boden, Kroger, Sprouts, Menards, and AutoZone drive growth with Syndigo. Learn more at www.syndigo.com. Media Contact

Blue Yonder and Syndigo partner to bring product data to supply chain planning. May 26, 2026 | Posted by LG Content Team Trusted shared data foundation powers agentic commerce, smarter assortment planning Blue Yonder, the AI company for supply chain, and Syndigo, a global leader in Product Experience Management (PXM) and product content solutions, have announced at Blue Yonder's ICON conference a strategic partnership to improve the efficiency of supply chain and store operations while improving customer satisfaction. The partnership combines Syndigo's enriched, GS1-aligned product content, including validated attributes, standardized images, and accurate dimensions, with Blue Yonder's supply chain solutions to help retailers and brands plan smarter and execute faster, according to a press statement. That trusted data foundation also powers the next generation of agentic commerce, from product discovery through fulfillment. With the ability to leverage both standardized and customizable product data into AI-orchestrated supply chain workflows, the partnership helps organizations onboard products faster, improve the efficiency of execution and ensure products show up as expected in stores. Partnership This partnership transforms how trading partners share and collaborate on product data. Using the integration, one simple update within Syndigo cascades to every partner within the Blue Yonder Network, resulting in significant efficiencies, cost savings, and prevention of lost sales. "Through this partnership with Syndigo, we help customers close the gap between product information and supply chain intelligence, bringing trusted and reliable data into the Blue Yonder Network and Space Planning so planning and execution are built on accurate, customer-ready truth," asserted Wayne Usie, Chief Strategy Officer, Blue Yonder. Network-ready product data Syndigo enables trusted, network-ready product data and enriched product content to flow straight into the Blue Yonder Network of retailers, brands and carriers across the supply chain. The result is faster onboarding, cleaner assortment decisions, and fewer back-and-forth cycles because every party is working from the same product information. "Blue Yonder plays a critical role in how many of the world's largest retailers plan, collaborate, and execute. Together, we're helping customers move away from fragmented data inputs and toward a single trusted source across all partners, reducing manual effort and ensuring products show up correctly everywhere," stressed Stephen Kaufman, Chief Strategy & Alliances Officer, Syndigo.

Better data in, better outcomes out. June 03 at 12:00 pm EST Planning systems don't tolerate bad data, but too often, that's exactly what they get. Inconsistent item dimensions, outdated imagery, fragmented supplier inputs, and slow onboarding cycles create friction that ripples across the entire retail operation - from supplier collaboration to space planning to in-store execution. In this session, you'll learn how the new strategic partnership between Syndigo and Blue Yonder is solving one of retail's most persistent challenges: ensuring that the product data feeding planning and execution systems is trusted, complete, and continuously maintained. What you'll learn: * Why product data quality is the hidden bottleneck slowing supplier onboarding, network adoption, and planogram accuracy * How Syndigo PXM + the Blue Yonder Network create a single, trusted source of product content that flows seamlessly across multi-enterprise collaboration workflows * How Syndigo's space-management-ready data powers Blue Yonder Cognitive Space Planning - delivering faster resets, fewer exceptions, and cleaner in-store execution * Real-world before & after scenarios showing how joint customers are moving from reactive data firefighting to proactive planning and execution * Who benefits most - and how supply chain, merchandising, and space management teams can accelerate time-to-value Whether you're struggling with supplier onboarding friction, planogram rework, or inconsistent data across trading partners, this session will show you what it looks like when the data feeding your systems is finally right - and stays right. Syndigo delivers accurate, reliable product data, while Blue Yonder enables seamless, efficient data flow across the supply chain. Together, they remove the friction.