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Full-Time

Demand Generation Specialist

Confirmed live in the last 24 hours

Docebo

Docebo

501-1,000 employees

Corporate e-learning platform utilizing AI

Consulting
Education

Entry, Junior

Toronto, ON, Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Segment
Tableau
Marketing
Data Analysis
Google Analytics
Requirements
  • You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing).
  • You’re up to speed on modern demand generation and new tools.
  • You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.
  • Experience running multi-channel campaigns, from concept to delivery.
  • Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau).
  • Strong project management skills with the ability to manage multiple initiatives and meet deadlines.
  • You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams.
  • You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.
Responsibilities
  • Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, ABM, events, and webinars.
  • Be accountable for revenue: report on ARR and pipeline, not leads.
  • Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges.
  • Collaborate with the product team to align marketing messaging with product features and benefits for segments.
  • Leverage marketing automation tools and collaborate with the broader team on lead nurture.
  • Optimize unit economics for strategic segments.

Docebo creates software and support systems to help businesses train their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and dynamic. Targeting corporate clients across different industries, Docebo operates in the rapidly growing corporate e-learning sector, which emphasizes the importance of continuous employee development. The company uses a Software-as-a-Service (SaaS) model, allowing clients to subscribe and pay a recurring fee based on their usage and required features. This subscription model provides a steady revenue stream and the flexibility for clients to scale their training solutions. Docebo stands out from competitors by integrating multiple learning approaches and leveraging AI to enhance the training process.

Company Stage

Series A

Total Funding

$6.4M

Headquarters

Toronto, Canada

Founded

2005

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Simplify's Take

What believers are saying

  • Docebo's recognition with seven Brandon Hall Group Excellence in Technology Awards underscores its industry leadership and innovative capabilities.
  • Recent investments from firms like Intact Investment Management and Russell Investments Group highlight strong market confidence in Docebo's growth potential.
  • The introduction of 'Docebo for Microsoft Teams' expands its integration capabilities, making it more versatile and accessible for users.

What critics are saying

  • The competitive landscape of the e-learning sector is intense, requiring continuous innovation to maintain market position.
  • Dependence on subscription fees means that economic downturns or budget cuts in client companies could impact revenue.

What makes Docebo unique

  • Docebo integrates formal, social, and experiential learning methods into a single platform, setting it apart from traditional LMS providers.
  • The use of artificial intelligence to personalize learning experiences offers a dynamic and adaptive training solution, unlike many competitors.
  • Docebo's SaaS model allows for scalable and flexible usage, catering to the varying needs of corporate clients.