Full-Time

Demand Generation Specialist

Posted on 8/28/2024

Docebo

Docebo

1,001-5,000 employees

Corporate e-learning platform utilizing AI

Enterprise Software
Education

Entry, Junior

Toronto, ON, Canada

Hybrid office model with flexible in-office attendance.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Segment
Tableau
Marketing
Data Analysis
Google Analytics

You match the following Docebo's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing).
  • You’re up to speed on modern demand generation and new tools.
  • You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.
  • Experience running multi-channel campaigns, from concept to delivery.
  • Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (HubSpot, SFDC, Google Analytics, Tableau).
  • Strong project management skills with the ability to manage multiple initiatives and meet deadlines.
  • You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams.
  • You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success.
Responsibilities
  • Manage multi-channel marketing campaigns for target industries, including content marketing, paid channels, ABM, events, and webinars.
  • Be accountable for revenue: report on ARR and pipeline, not leads.
  • Collaborate with the sales team to understand segment pain points and develop marketing campaigns that effectively address these challenges.
  • Collaborate with the product team to align marketing messaging with product features and benefits for segments.
  • Leverage marketing automation tools and collaborate with the broader team on lead nurture.
  • Optimize unit economics for strategic segments.

Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and engaging. This approach sets Docebo apart from traditional learning management systems that focus solely on formal courses. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. The company's goal is to provide a comprehensive learning platform that supports continuous employee development and adapts to the evolving demands of the workforce.

Company Stage

IPO

Total Funding

$5.6M

Headquarters

Toronto, Canada

Founded

2005

Growth & Insights
Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Docebo's partnership with Class Technologies enhances virtual instructor-led training capabilities.
  • Recognition with nine Brandon Hall Awards reinforces Docebo's leadership in learning innovation.
  • The alliance with Deloitte supports building robust learning ecosystems for large organizations.

What critics are saying

  • Dayforce's new LMS launch could increase competition in the e-learning market.
  • CFO transition might cause temporary instability in Docebo's financial management.
  • Warburg Pincus's share acquisition may lead to increased influence over company decisions.

What makes Docebo unique

  • Docebo integrates formal, social, and experiential learning methods, enhancing learning personalization.
  • The platform leverages advanced AI capabilities for dynamic and personalized learning experiences.
  • Docebo's SaaS model allows scalable and flexible learning solutions for corporate clients.

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Benefits

Paid Vacation

Employee Stock Purchase Plan

Hybrid Work Options

Remote Work Options

INACTIVE