Full-Time

Vice President Director

Social Strategy

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Expert

Boston, MA, USA

Category
Social Media Strategy
Social Media
Required Skills
Social Media
Marketing
Requirements
  • 10+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
  • Minimum 5 years of managing direct reports
  • Experience working directly with senior level clients
  • Financial services industry experience a plus
  • A strong understanding of media planning, distribution and content syndication
  • Superb experience leading creative thinking in the digital space: content, media, social and activation
  • The ability to develop strong relationships with internal and external partners
  • Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
  • A strong sense of consumer insights—you get what makes people tick
  • The ability to back up great creative ideas with sound analytical reasoning
  • A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
  • Poise and eloquence—when you speak with clients, they listen
  • Willingness to travel—you’re open to new places, new faces and new ideas
Responsibilities
  • Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
  • Providing smart perspective on overall social media and content industry landscape, trends and best practices
  • Driving thought leadership around content development, social platforms, engagement practices, measurement, and process
  • Helping brands develop governance and escalation policies for social media
  • Cultivating strong relationships with 3rd party content providers and websites
  • Presenting to and strategizing with clients on specific brand social initiatives

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven marketing solutions enhance personalized experiences and campaign effectiveness.
  • Connected commerce platforms offer integrated strategies combining online and offline data.
  • Expansion in emerging markets captures new client segments and drives revenue growth.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance and market position.
  • Integration challenges from acquisitions may disrupt operations and client services.
  • Technological risks in AI and digital transformation may affect return on investment.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's connected commerce capabilities.
  • Publicis Sapient's expansion boosts Salesforce capabilities, strengthening global delivery.

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