Full-Time

Associate Director

Client Solutions, Analytics, Hcp

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods

Compensation Overview

$110k - $125kAnnually

Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Data Analysis
Requirements
  • Knowledge of Tableau or any other dashboard & data visualization tools
  • Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
  • Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
  • Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
  • Initiative does not require candidates to have a college degree
Responsibilities
  • Development of client-specific measurement plans
  • Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
  • Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
  • Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
  • Help guide junior members on story-board/narrative to provide rich insights
  • Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
  • Work with Client Advice & Management to identify opportunities to better support client needs

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create customized advertising strategies and content that aim to improve clients' return on investment. Mediabrands stands out from its competitors by offering a wide range of services, including media planning, buying, and optimization, along with content creation and distribution. Its goal is to adapt to the changing media landscape while promoting an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Personalized marketing strategies are gaining traction, enhancing Mediabrands' service offerings.
  • AI-driven content creation tools enable efficient and scalable marketing campaigns.
  • The integration of AR in advertising enhances customer engagement and experience.

What critics are saying

  • Increased competition from digital-first agencies leveraging AI for media buying.
  • Ad-blocking technology could impact Mediabrands' digital advertising effectiveness.

What makes Mediabrands unique

  • Mediabrands excels in data-driven strategies and innovative content creation.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands leverages advanced analytics and cutting-edge technology for tailored media solutions.

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