Warehouse Associate

Behind the campaign: helping Custom Patch Hats stand out in a crowded space. When Custom Patch Hats (CPH) partnered with TriMark Digital, they had two needs: stronger organic content and more qualified leads from paid media. TriMark's job was to make it happen in the ultra-competitive fashion marketing space. TriMark Digital put on its thinking caps and crafted a campaign focused on driving active engagement through visually appealing, highly strategic media. Here's how TriMark Digital did it. A brief intro to Custom Patch Hats. Custom Patch Hats is a branded headwear and apparel manufacturer in Raleigh, North Carolina. Known primarily for its hand-stitched leather, PVC and fabric patch hats, CPH also offers customizable workwear, athletic wear, winter wear and other apparel. CPH primarily serves businesses wanting custom-branded apparel for employees or customers. However, the brand specifically does not want to position itself as an impersonal, glue-it-and-send-it branded apparel manufacturer. CPH focuses on craftsmanship, precision and detail in every product. The idea is to create branded items that people actually want to wear, so customers remember CPH as a supplier they can trust. Setting the growth strategy. CPH wanted to drive sales growth and recognized its emphasis on a quality product as a core performance driver. However, the fashion industry is packed with brands that position quality as a core value, creating competitive paid media and social marketing spaces. If the brand couldn't stand out uniquely, it wouldn't compete. With this in mind, TriMark mapped a marketing approach centered on two big ideas: Relatability. Content and messaging had to convey a human connection. It needed to illustrate that CPH's products are more than standard-issue company-branded apparel. Rather, it's clothing people are proud to wear in their real lives. Adaptable visibility. In a complex paid media landscape, all campaigns required flexibility. TriMark Digital had to implement ongoing analysis and be open to periodic restructuring to ensure optimal performance. Bringing the brand closer to the wearer. Although CPH is mainly a B2B brand, TriMark Digital realized the best approach for its content was to curate a B2C image. Businesses primarily buy CPH-branded materials, but its customers or employees wear the items. Their satisfaction is what matters most. By creating human-focused content, TriMark Digital could convey that these were quality items for daily use. To capture that message, TriMark Digital: * Focused on lifestyle imagery and simple storytelling, showcasing how CPH products fit everyday moments. * Highlighted CPH's product creation process, emphasizing the craftsmanship in every piece. This approach strengthened a more human brand image and made the content more shareable among a broader audience. Fine-Tuning paid media. Its content creation strategy was backed by a flexible paid media strategy. TriMark Digital initially focused on Google and Microsoft search campaigns, and its Q1 results showed considerable performance improvement with the new content: * 95,000 - impressions, a 62% increase * 5,500 - profile visits, an 11% increase * 2,100 - content interactions, a 107% increase TriMark Digital knew this couldn't be a set-it-and-forget-it campaign, given the high variability in the fashion and apparel marketing space. TriMark Digital had to learn, evolve, adjust and follow the data. While TriMark Digital met its lead generation goals in the first quarter, TriMark Digital also recognized that overspending in less productive channels can challenge profitability. Therefore, TriMark Digital had to recalibrate, expanding in some areas while pulling back in others. In Q2, TriMark Digital refined its bidding strategies, adjusted its targets and spends, and remained flexible to adapt to evolving search trends. TriMark Digital adapted its content and copy production to align with the latest keywords, conversion data and performance metrics. This maintained a tight, responsive campaign. The results: increased visibility and revenue. Its CPH campaign focused on curating relatable content while maintaining visibility in the right channels at the right times. TriMark Digital made it easier for the right people to see and connect with the brand. The outcome was a 15% increase in annual revenue, driven by: * 1.6 M - impressions * 381,000 - reel plays * 2,000 - new followers * 11,000 - content interactions * 27,000 - profile visits * 4,000 - external link attempts These results exceeded CPH's initial aims, providing the stability any successful brand needs. Engagement drives revenue growth. Investing in quality content and showcasing it effectively can drive measurable growth. If your team wants to align creative and performance for optimal results, TriMark can help. Talk to TriMark Digital about how integrated strategies can support your business goals. CONTACT US Work with TriMark. TriMark Digital don't do one-size-fits-all. TriMark Digital build custom strategies that solve real business problems and drive results you can measure. Let's talk about how TriMark Digital can grow your brand - starting today. Keep reading discover what drives results. Published: Mar 5, 2026 Where has discovery gone? Find out how you can capitalize on modern search to drive positive business outcomes. Published: Feb 25, 2026 Where has discovery gone? Find out how you can capitalize on modern search to drive positive business outcomes.