Full-Time

Director of Performance Marketing

Posted on 4/8/2026

Health-E Commerce

Health-E Commerce

51-200 employees

Health and wellness e-commerce platform

Compensation Overview

$150k - $180k/yr

+ Bonus (up to 20%)

Remote in USA

Remote

Must be able to work EST hours.

Category
Growth & Marketing (2)
,
Required Skills
Forecasting
SEO
Google Analytics

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Requirements
  • Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
  • Proven track record managing significant media budgets ($15M+) in a B2C environment
  • Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
  • Working knowledge of SEO/AEO best practices and experience managing agency relationships
  • Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
  • Experience managing, mentoring, and developing direct reports
  • Excellent communication skills; able to present complex performance data to non-technical stakeholders
  • Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Responsibilities
  • Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
  • Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
  • Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
  • Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
  • Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
  • Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
  • Partner closely with product to manage plan and execution of technical updates
  • Own channel-level forecasting, budget planning, and performance reporting
  • Identify new channel opportunities and run structured tests to expand reach and efficiency
  • Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels

Health-E Commerce operates online retail sites like FSAstore.com that allow consumers to purchase health and wellness products using pre-tax benefits, corporate wellness rewards, and Medicare Advantage plans. The company’s platforms work by curating a marketplace of items guaranteed to be eligible for these specific benefit accounts, allowing users to pay directly with their benefit cards or reward points. Unlike general retailers, Health-E Commerce focuses exclusively on benefit-eligible goods and includes a private label line, Caring Mill, which donates a portion of every sale to provide healthcare for underserved children. The company’s goal is to simplify the complex landscape of health benefits so that millions of Americans can easily understand and maximize their available wellness funds.

Company Size

51-200

Company Stage

Series A

Total Funding

$3M

Headquarters

New York City, New York

Founded

2010

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 30, 2026 Patiently launch opens GLP-1 and menopause demand immediately.
  • 2025-2026 partnerships with Everlywell, TeleDentists, SmileSet, and Talkspace broaden basket size.
  • 2026 IRS FSA contribution-limit increases lift customer spending and merchant conversion.

What critics are saying

  • IRS or plan administrators reject GLP-1 and HRT claims, crushing Patiently adoption by 2027.
  • Telehealth partners like Talkspace, Everlywell, and SmileSet dilute differentiation and compress margins.
  • A single eligibility policy shift or lawsuit against FSA/HSA reimbursement breaks the core model.

What makes Health-E Commerce unique

  • FSA Store and HSA Store dominate pre-tax benefits commerce since 2010.
  • Patiently, launched July 30, 2026, unifies telehealth, prescriptions, and eligible products.
  • H.I.G. Capital owns Health-E Commerce, backing expansion without public-market distraction.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Monthly wellness & internet reimbursements

Professional Development Budget

Mental Health Support

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%
PR Newswire
Jul 30th, 2026
Health-E Commerce launches Patiently telehealth platform for FSA/HSA-eligible weight loss and menopause care

Health-E Commerce, parent company of FSA Store and HSA Store, has launched Patiently, a new telehealth platform offering FSA/HSA-eligible virtual care services. The platform initially focuses on two treatment categories: GLP-1 medications for medical weight loss and hormone replacement therapy for perimenopause and menopause support. Patiently integrates with Health-E Commerce's existing FSA and HSA stores, connecting prescriptions from licensed providers with supporting products in a single ecosystem. The platform aims to help the 70-plus million consumers enrolled in pre-tax health accounts maximise their benefits whilst accessing personalised treatment from home. The company plans to expand Patiently with additional care categories and treatment options. Health-E Commerce has served the FSA/HSA market since 2010.

Health Ecommerce
Jul 30th, 2026
Health-E Commerce(R) expands beyond e-commerce with launch of Patiently(TM) telehealth platform offering personalized, FSA/HSA eligible weight loss and menopause support.

Health-E Commerce(R) expands beyond e-commerce with launch of Patiently(TM) telehealth platform offering personalized, FSA/HSA eligible weight loss and menopause support. Updated: Jul 30 Patiently(TM) delivers on the Health-E Commerce(R) promise of helping FSA/HSA participants maximize their benefits through vetted and guaranteed eligible products and services. Dallas, July 30, 2026 - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated solely to selling FSA (flexible spending account) and HSA (health savings account) eligible products and services, announced the launch of their new telehealth platform Patiently(TM). Marking the company's first fully owned virtual care experience, Patiently(TM) expands on the Health-E Commerce promise of helping FSA/HSA participants do more with their funds by enabling access to personalized treatment by licensed providers, all from the comfort of home. Patiently(TM) launches with two of today's fastest-growing telehealth categories: GLP-1s for medical weight loss and hormone replacement therapy (HRT) for perimenopause and menopause support. By integrating with FSA Store(R) and HSA Store(R), Patiently(TM) brings the entire health journey into one ecosystem. This enables a more seamless, personalized patient experience-from prescriptions to supporting products-optimized for both the patient's healthcare needs and their FSA/HSA funds. "Patiently(TM) brings together virtual care, prescriptions and FSA/HSA eligible products in one seamless experience," said Vik Panda, Chief Digital Health Officer at Health-E Commerce(R). "Consumers already trust its platforms to help them make the most of their FSA and HSA benefits. Patiently(TM) builds on that trust by making it easier to access personalized care while seamlessly connecting treatment with FSA/HSA eligible products. Weight Loss: Patiently(TM) offers medical weight-loss solutions for FSA and HSA account holders, providing patients personalized access to a full suite of GLP-1 treatment options when clinically appropriate. Menopause Support: Patiently(TM) introduces menopause care with a range of hormone replacement therapy (HRT) options for FSA and HSA account holders. Prescription treatments include oral medications and topical creams (when clinically appropriate) that provide relief for symptoms at every stage of menopause. The launch of Patiently(TM) marks the next evolution of Health-E Commerce and the expanding role the company plays in consumer health, combining more than a decade of expertise in pre-tax benefits with new ways for patients to directly access care from home. As the platform grows, the company plans to add new care categories and treatment options as part of a mission to help consumers to get the most value out of their FSA and HSA savings. Health-E Commerce(R), the parent brand behind FSA Store(R) and HSA Store(R), has launched Patiently(TM), a new telehealth platform designed to help the 70+ million Americans enrolled in pre-tax health accounts access personalized virtual care. Patiently(TM) debuts with two in-demand categories: GLP-1 medications for medical weight loss and hormone replacement therapy (HRT) for perimenopause and menopause symptom relief. The platform gives FSA and HSA account holders a direct path from provider consultation to prescription to FSA/HSA eligible supporting products, all in one connected experience. About Health-E Commerce(R) Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce(R) brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce(R) plays an essential role in expanding product eligibility for important new categories within the list of eligible medical expenses.

Yahoo Finance
Mar 5th, 2026
Health-E Commerce partners with TeleDentists to offer 24/7 virtual dental care via FSA and HSA funds

Health-E Commerce, parent company of FSA Store and HSA Store, has announced a collaboration with The TeleDentists to provide 24/7 virtual dental care services purchasable with tax-free flexible spending account and health savings account funds. The partnership allows patients to connect with licensed dentists online for urgent dental concerns including tooth pain, swelling and infections. Most patients are connected with a dentist within minutes through a HIPAA-compliant platform, without appointments or waiting rooms. Dentists can assess symptoms, provide guidance, prescribe non-narcotic medications and refer patients to local providers when necessary. Services are available nationwide with transparent pricing, typically lower than emergency dental services. The collaboration aims to eliminate barriers to dental care for individuals managing busy schedules, families, seniors, travellers and those in underserved areas.

PR Newswire
Dec 15th, 2025
Health-E Commerce(R) Announces New Telehealth Collaboration With SmileSet to Expand Access to Virtual Orthodontic Care via FSA Store(R) and HSA Store(R)

Health-E Commerce(R) announces new telehealth collaboration with SmileSet to expand access to virtual orthodontic care via FSA Store(R) and HSA Store(R). News provided by. DALLAS, Dec. 15, 2025 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling only FSA- and HSA-eligible products and services, today announced a telehealth collaboration with SmileSet that gives consumers access to orthodontic impression kits, clear aligners, retainers, and night guards that can be purchased with tax-free healthcare funds at FSA Store(R) or HSA Store(R). Consumers who access SmileSet services through these stores will receive 25% off impression kits and 25% off custom aligners*. "Telehealth has the power to deliver convenient, clinically supported healthcare services that meet the budgetary needs and schedules of individuals and families across the country," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "Our collaboration with SmileSet is a reflection of our continued commitment to delivering telehealth options that empower consumers to manage all aspects of their health, including oral health, with their tax free healthcare funds." SmileSet delivers a convenient, clinically grounded approach to smile care that combines doctor oversight with the modern advantages of tele-dentistry. Every SmileSet treatment plan is reviewed and approved by licensed dental professionals, giving consumers a trusted pathway to improve or maintain their smile without office visits. The aligners are FDA cleared and made in the USA, supported by technology that has powered more than two million smile journeys. This makes SmileSet an appealing option for adults ages 25 to 45 who want convenient, cost effective, and doctor guided oral care solutions. SmileSet's solutions serve a wide range of needs, including adults exploring aligners for the first time, those who want maintenance products like retainers to preserve previous orthodontic work, and individuals looking for the best night guard to prevent teeth grinding at night. "Our team at SmileSet believes that professional grade orthodontic care should be accessible, affordable, and easy to integrate into daily life. Making our solutions available through Health-E Commerce(R) helps individuals achieve a healthy smile on their own terms, with options that support both their health and their budgets," said Albert Aleman, director of marketing at SmileSet. To learn more about SmileSet's impression kits, aligners, retainers, and oral wellness solutions, visit FSA Store(R) or HSA Store(R). *Pricing subject to change. Promotional offers cannot be combined with other discounts. Additional fees may apply for expedited shipping or replacement aligners if needed outside of treatment plan. About Health-E Commerce Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses. About SmileSet SmileSet provides doctor-directed clear aligners, retainers, night guards, and smile-wellness solutions delivered through telehealth. Each treatment plan is reviewed by a licensed doctor and supported by U.S.-based, FDA-cleared manufacturing and proven technology. SmileSet helps customers achieve and maintain long-term smile health with solutions built for convenience, comfort, and trusted clinical oversight. SOURCE Health-E Commerce

PR Newswire
Nov 13th, 2025
Health-E Commerce(R) Announces Collaboration with Everlywell to Bring Lab Testing to Millions of Flexible Spending Account (FSA) and Health Savings Account (HSA) Users

Health-E Commerce(R) announces collaboration with Everlywell to bring lab testing to millions of flexible spending account (FSA) and health savings account (HSA) users. News provided by. DALLAS, Nov. 13, 2025 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling exclusively FSA- and HSA-eligible products and services, today announced a new collaboration with Everlywell, a leader in lab testing for consumers. The collaboration will make the Everlywell 360 subscription available to millions of FSA and HSA users seeking accessible, affordable, and actionable ways to take control of their own health. The launch represents a continued expansion of Health-E Commerce's telehealth offerings designed to give consumers more options for managing health and wellness on their own terms, with their tax-free healthcare funds. "Whether you're searching for a diagnosis for a specific health issue or if you want more insights on personal health status, the Everlywell 360 test is a perfect example of how direct-to-consumer lab testing is filling a growing demand for consumers today," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "The at-home lab testing market has grown more than 20% in the past three years, as consumers seek flexible, affordable health solutions outside of clinical settings. Our continued focus on bringing FSA- and HSA-eligible telehealth to consumers allows individuals and families to turn their pre-tax dollars into meaningful insights for a healthy future." The comprehensive Everlywell 360* test delivers personalized health insights measuring 83 biomarkers, along with a Care Plan and the option for a clinical care consultation with a licensed physician. All Everlywell tests are processed through a certified laboratory for actionable results you can trust. With over 60 million people nationwide relying on Everlywell for affordable lab testing, the company is removing barriers associated with traditional care, such as high cost and limited appointment availability. "Lab testing should be personalized, convenient, and affordable. And that's what Everlywell is all about: giving people access to health insights that help them better manage their health, even before symptoms start," said Matt O'Connor, general manager, Everlywell. "We're proud to collaborate with Health-E Commerce to give millions of consumers an opportunity to use their FSA and HSA funds on Everlywell 360, gaining trusted health information and personalized guidance without the runaround." About Health-E Commerce Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses. About Everlywell Everlywell is a digital health company pioneering the next generation of biomarker intelligence - combining AI-powered technology with human insight to deliver personalized, actionable health answers. Everlywell transforms complex biomarker data into life-changing insights - seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying its spot as the #1 at-home testing brand in the country. Fueled by AI and built for scale, Everlywell is breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized. Learn more at everlywell.com. *Everlywell offers health and wellness solutions including laboratory testing for wellness monitoring, informational, and educational use. With the exception of certain diagnostic panels, the tests offered are not intended to diagnose or treat disease and are not available in New York. Consumers should check with their FSA or HSA administrator for documentation requirements before purchasing. SOURCE Health-E Commerce more press release views with

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