CRM Specialist

Sportsbook VIP

Confirmed live in the last 24 hours

201-500 employees

Website

Digital platform for sports betting and online casino gaming

Company Overview

Penn Interactive, the digital arm of North America's leading integrated entertainment provider, PENN Entertainment, is a rapidly expanding entity in the sports betting and online casino industry, with a unique partnership with theScore enhancing its sports betting experience. The company's culture fosters technical innovation, as evidenced by their user-friendly Sportsbook mobile apps and engaging promotional games like the new member Flyin' Cash Grab. With a strong industry presence and a competitive edge in interactive gaming, Penn Interactive offers an exciting work environment for those seeking growth in the digital entertainment and gaming sector.

Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2015

Headquarters

Philadelphia, Pennsylvania

Growth & Insights

Headcount

6 month growth

↑ 4%

1 year growth

↓ -3%

2 year growth

↑ 0%

Locations

Philadelphia, PA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

CategoriesNew

Growth & Marketing

Requirements

Work as part of the VIP CRM team to prepare, schedule and analyze promotions and lifecycle communications for VIPs on both the Barstool Sportsbook and theScore Bet brands
Draft promotional copy and create Branch links for deep linking purposes
Work hand-in-hand with both VIP marketing operations, VIP and commercial marketing teams to coordinate logistics and execution of marketing campaigns as well as VIP Events team
Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path. Comprehensive understanding of the PENN Play Loyalty program
Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience
Be a proactive part of the ideation process, contributing in team meetings and strategy sessions
Other duties as required
Bachelor's Degree (B.S./B.A) in Marketing, Business, Communications or a related field, or equivalent work experience
2+ years CRM experience or equivalent position
Strong copywriting and project management skills
High level of attention to detail is a must
Data-driven and curious about customer behavior
Optimistic, solutions oriented and a great problem solver
Strong team player, always willing to offer support and assistance when required
Collaborative in your approach and good at building strong working relationships

Desired Qualifications

In-depth knowledge of the sportsbook & casino landscape, familiarity with VIP programs and high-value players is an added

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of PENN Entertainment (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!

As a CRM Specialist, you will draft copy, work with VIP marketing operations and the creative team to collect and verify promotional terms and assets as well as schedule and execute campaigns in our CRM tool. You will build, maintain, and manage customer segments and help oversee the communications calendar for all products. The ideal candidate will be well versed in sportsbook marketing, data-driven, detail oriented and have proven experience in delivering end-to-end CRM campaigns across email, push and in-app mobile messaging.

ABOUT THE WORK
● Work as part of the VIP CRM team to prepare, schedule and analyze promotions and lifecycle communications for VIPs on both the Barstool Sportsbook and theScore Bet brands.
● Draft promotional copy and create Branch links for deep linking purposes.
● Work hand-in-hand with both VIP marketing operations, VIP and commercial marketing teams to coordinate logistics and execution of marketing campaigns as well as VIP Events team.
● Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path. Comprehensive understanding of the PENN Play Loyalty program
● Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience.
● Be a proactive part of the ideation process, contributing in team meetings and strategy sessions.
● Other duties as required.

ABOUT YOU
● Bachelor’s Degree (B.S./B.A) in Marketing, Business, Communications or a related field, or equivalent work experience.
● 2+ years CRM experience or equivalent position.
● In-depth knowledge of the sportsbook & casino landscape, familiarity with VIP programs and high-value players is an added bonus.
● Strong copywriting and project management skills.
● High level of attention to detail is a must.
● Data-driven and curious about customer behavior.
● Optimistic, solutions oriented and a great problem solver.
● Strong team player, always willing to offer support and assistance when required.
● Collaborative in your approach and good at building strong working relationships.

#LI-HYBRID

https://www.linkedin.com/company/penn-interactive-pi/

Recently being recognized as a top workplace in the United States, we believe people work their best when they can be themselves. We are looking for hungry, innovative thinkers to help us challenge the status quo of the gaming industry. Diversity, equity, and inclusion are vital to all of our processes, programs, and structures. Your story, who you are, and your experience matter here.