As Plaque Marketing Communications Senior Specialist, you will play a pivotal role in transforming CAD treatment by developing and executing omnichannel marketing campaigns to drive Plaque Analysis to standard of care and capture demand long-term. #LI-IB1; #LI-Remote

Job Responsibilities: 

• Manage creation of omnichannel marketing campaigns, optimizing visual and verbal brand per channel.
• Own content creation to support campaigns and other initiatives including engaging video testimonials, infographics, case studies, sales collateral, social media posts, eblasts, toolkits, and more.
• Develop campaign briefs with input from Plaque Product Marketing partner to help support business goals.
• Collaborate with Portfolio Marketing Communication team to ensure on-time channel and lead generation campaign execution.
• Monitor campaign performance and ROI in collaboration with Portfolio Marketing Communication team to provide insights and recommendations to continuously improve.
• Preparing report outs on marketing campaign results.
• Forecast and manage budget and timelines at the deliverable level.
• Partner and collaborate with outside agencies/vendors to ensure initiatives meet expectations.
• Gain understanding of competitor activities and messaging.
• Keep up to date on the latest marketing trends, technologies, and platforms to deliver the right message to the right stakeholder at the right time.
• Be a steward of the brand to ensure consistent voice and visual across materials and channels.

Skillset Requirements:

• Excellent organizational, interpersonal, and problem-solving skills.
• Exceptional writing and editing skills with great attention to detail.
• Ability to set, track, and meet deadlines.
• Able to drive projects autonomously.
• Able to multi-task and quickly evolve in a rapidly changing environment.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
• Comfortable presenting to internal and external stakeholders.
• Quantitative skills to assist with analysis/metric tracking and reporting.
• Strong computer skills using PowerPoint, Word, Excel, etc.

Educational Requirements and Work Experience:

• Bachelor’s Degree, preferably Communications or Science-related.
• 5+ years of experience in marketing (B2B healthcare marketing preferred).
• Experience developing and executing successful marketing campaigns.
• Experience in project or program management.
• Experience working with Salesforce or other CRM tool a plus.

The pay range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience and training; skill sets; licensure and certifications; and other business and organizational needs. A reasonable estimate of the yearly base compensation range is $80,000 to $125,000.