Growth Content Marketing Manager

We are seeking a Growth Content Marketing Manager to join our team as part of the paid and organic growth engine of Bevi's GTM strategy. You will champion Bevi's paid and organic moat through SEO/AEO, paid content and creative execution, lifecycle email, paid web experience, and emerging owned channels that compound in value over time. Working directly with the Head of Growth Marketing, you will translate brand positioning into high-converting copy, keyword-grounded content, and automated nurture systems that drive measurable pipeline.

This role sits at the intersection of strategy and execution. You are equally comfortable building a 12-month paid content and SEO roadmap and personally writing the Instagram caption, TikTok script, and LinkedIn ad copy that turns organic and paid visitors into opportunities. You are the executional creative counterpart to the Head of Growth Marketing on all paid media, turning creative strategy into assets that perform, and you own the paid portion of bevi.co as a conversion surface.

Your Day to Day

1. SEO/AEO/GEO Strategy and Execution

• Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter.
• Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema, and treating AEO as a first-class growth channel alongside traditional SEO.
• Partner with web and data teams to ensure site architecture, page speed, crawlability, and schema markup are optimized; monitor competitor organic share and SERP shifts monthly.

2. Growth Marketing Creative Strategy

• Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google and serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency via Monday.com.
• Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants, every asset maps to a value pillar, a target segment, and a specific conversion goal.
• Own the monthly creative performance readout and a forward-looking paid content innovation plan -  tracking which hooks, formats, and concepts drive the highest CTR and best downstream conversion by channel and vertical, and documenting upcoming creative hypotheses with expected outcomes.

3. Content and Website Calendar

• Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, every piece grounded in keyword strategy, mapped to a buyer persona, and built to convert, not just to rank.
• Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate for each.
• Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube — identifying where Bevi's target buyers are having conversations without Bevi and building a presence that earns trust.

4. Analytics and Organic Visibility

• Own organic search analytics and reporting, delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce, including scroll depth, form fill rate, time-on-page, and downstream conversion to demo booked.
• Track and report on paid landing page and email program performance, surfacing conversion insights and the why behind performance shifts with clear next-step recommendations.
• Contribute organic  paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

Requirements

• Experience: Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution.
• Demonstrated results: Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email - with specific examples of conversion improvement, organic traffic growth, or lead quality gains.
• Education: Bachelor's degree in Marketing, Communications or a related field preferred.
• Technical skills: Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform. Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
• Creative range: Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
• Analytical mindset: Comfortable reading performance data, drawing conclusions, and translating them into creative and content decisions. Can build and present a paid creative performance readout without a data analyst doing the heavy lifting.
• Communication: Strong written and verbal communication skills, with the ability to brief creative teams, align with sales, and present strategy to leadership.
• Collaborative style: Proven ability to work cross-functionally with performance, brand, sales, and data teams in a fast-moving environment.
• Ability to be in the office at least 2 days per week (Boston, MA)

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