We’re looking for an experienced FMCG marketing manager who is a strategic decision maker and passionate about building brands in the digital space. As the brand experience lead, you will be responsible for driving the brand experience forward including how the brand shows up omni-channel, ensuring there is a versatile content ecosystem that can be leveraged across market, and for the performance of said content as part of the broader consumer experience.

You will:

• Be responsible for implementing the brand and content strategy across key markets: GB, Northern Europe and supporting new markets like US and China.
• Work closely with the Product Team as well as Digital & Technology Team to ensure that backlog of activities (including any new functions) are prioritised and delivered accordingly.
• Be a competent writer with good understanding of SEO best practise including meta data/alt tags.
• Be familiar with using CMS (Umbraco) systems alongside other parts of the tech stack CRM, Social Scheduling etc.
• Work closely with local market teams to showcase new brand experience developments ensuring the final deliverables are trans-created and relevant for each marketplace.
• Work closely with internal legal and procurement teams to ensure all net new work is compliant (in line with Diageo’s Society 2030 goals and promoting positive drinking)
• Be responsible for leveraging Precision Marketing tools to track and optimise performance on content.
• Be proactive when reviewing the performance of content ensuring that the content is optimised to better serve consumer needs
• Be able to take direction and reprioritise workflow based on insights supplied by tools like GA and Quantum metrics
• Have an eye for spotting new opportunities or gaps for content or format types. E.g. reworking a recipe video into a teaser or creating recipe cheat sheets from longer form content.
• Be able to work with media partner PHD to understand how the content in paid is linking through to onsite content and suggest improved infrastructure or interlinking to improve the CX.
• Be a superstar stakeholder manager and work closely with the wider business of ensuring the backlog of tasks are prioritised correctly. Work through a backlog of tasks aligned with stakeholders

Application Skills:

• You should be proficient in Word & Excel.
• Be familiar with working with content management tools to source and manage content.
• Be familiar with working with CMS tools – Umbraco in particular would be a bonus.
• Be familiar with Figma and other design tools for reviewing and approving work.
• Be familiar with Salesforce Interaction Studio would be a bonus.

General Skills:

• Strategically minded
• CX/UX expertise
• DTC expertise
• Detail Oriented
• Analytical thinking 
• Strong communication skills
• Flexibility and solution focussed.
• Organisation and Prioritisation Skills