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Full-Time

Senior Product Marketing Manager

Posted on 9/3/2024

Settle

Settle

51-200 employees

Payment solutions for CPG brands

Fintech
Financial Services

Compensation Overview

$144k - $181kAnnually

Senior

Remote in USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Public Speaking
SEO
Google Analytics
Requirements
  • 7+ years experience in a b2b SaaS marketing role, preferably in DTC/e-comm, supply chain, or inventory-related service, closely aligned with product management
  • Familiar with marketing, CRM, and sales tools such as Husbpot, Chorus, and Google Analytics, Spyfu or other domain analyzers
  • Exceptional ROI-tracking and marketing performance analytics, able to prove what is –or isn’t—working
  • Strong public speaker, executive presence, and presentation skills
  • Strong writer and previous experience creating content, videos, webinar, training
  • Excellent people and leadership skills to bring together cross-functional teams and third parties
  • Research, surveying, and scripting skills for customer insights
  • Experience managing agencies or freelancers
  • Excellent at identifying gaps and asking questions to find a solution (rather than waiting for a solution to fall into your lap)
  • Startup mentality, demonstrated ability to be resourceful and thrive in dynamic, rapidly evolving environments
Responsibilities
  • Drive measurable impact to the business through marketing strategies that support our product roadmap which deliver customer acquisition, activation, retention, and cross-selling with Product, Customer Success, and Revenue/Sales enabling the sales team to activate new customers with key product solutions
  • Develop product positioning, value props, messaging, and testing plans that resonate with our target customer personas, with input from Product Management
  • Customer intelligence—be the expert on our customers, who they are, how they buy and their key buying criteria to create buyer journeys – then proactively synthesize share and update our personas accordingly
  • Use customer voice to inform and provide a feedback loop to the product management team, alongside CS and Sales, to ensure prioritization within the roadmap build to aid conversion
  • Understand the competitive landscape—be an expert on our competition and how they are positioned create succinct training content to aid with sales or marketing channels and be the thought leader within GTM on staying ahead
  • Plan and lead marketing plan for all products and features releases, as appropriate, with the product management team, including ideation on channels, tier-appropriate activities to support the acquisition and conversion of new pipeline and backbook attachment rates. Manage the cross-functional execution of the GTM plan.
  • Create, script, and content supporting product-GTM goals in the form of video, blog, SEO, product and pricing web pages, and online demos (webinars a bonus), collaborate with the marketing team to produce and release.
  • Continuously report and assess the effectiveness of the marketing programs that support products, and create reporting and actions to optimize.
  • Understand and support sales teams; train them on the problems we solve for our buyers and users; develop and shape external collateral and training to focus on key narrative and talking points

Settle offers a range of secure payment products tailored for Consumer Packaged Goods (CPG) brands, aiming to simplify cash flow management. Their tools help these brands understand and manage retailer and distributor margins, which is crucial for navigating challenges like supply chain disruptions and changing retail dynamics. Unlike many financial service providers, Settle focuses specifically on the needs of emerging CPG brands, allowing them to concentrate on growth rather than financial complexities. The company generates revenue by charging clients a fee or a percentage of transactions for its services, making it easier for CPG brands to handle their financial operations.

Company Stage

Series B

Total Funding

$521M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

14%

1 year growth

-1%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Settle's recent $145M credit facility from Silicon Valley Bank provides significant capital for expansion and product development, indicating strong financial backing.
  • The introduction of features like Automatic 3-Way Matching and the Purchasing Suite demonstrates Settle's commitment to innovation and improving operational efficiency for its clients.
  • Partnerships with Cin7 and Finaloop expand Settle's ecosystem, offering clients seamless integration and enhanced functionality, which can drive user adoption and satisfaction.

What critics are saying

  • The niche focus on CPG brands may limit market size and growth potential compared to more diversified fintech companies.
  • Dependence on strategic partnerships for enhanced functionality could pose risks if these partnerships dissolve or fail to deliver expected benefits.

What makes Settle unique

  • Settle focuses exclusively on CPG brands, offering tailored financial solutions that address unique challenges in retail and distribution margins, unlike broader fintech competitors.
  • The integration of real-time data analytics and AI-driven features like Automatic 3-Way Matching sets Settle apart by providing advanced, automated cash flow management.
  • Strategic partnerships with companies like Cin7 and Finaloop enhance Settle's platform, making it a comprehensive financial management solution for e-commerce and CPG brands.

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