Social Media Content Strategist & Creator

About the Role: We are looking for a passionate Social Media and Content Strategist and Creator to drive our social media strategy and execution with a primary focus on TikTok and short-form video, while supporting content across Meta and YouTube. This is a hands-on, strategic role for a creative professional who can seamlessly blend medical education with content creation, community building, and performance optimization in a fast-paced social media team environment.

You are mission-driven, collaborative, and results-oriented, and you want to work at the intersection of cutting-edge technology and some of the hardest problems in healthcare.

The ideal candidate has expertise in social media strategy, short-form video, and graphic design, with proven ability in persuasive, audience-appropriate writing. You bring experience in community engagement, applying analytics to strategy, and making complex educational topics engaging and accessible. You’re attuned to social media trends, as well as when it’s most appropriate to engage with them. You’re comfortable navigating the unique restrictions healthcare companies face on social media, and you’re willing to turn those challenges into opportunities for growth. You’re just as comfortable in front of the camera as you are editing and quickly turning around video.

What You'll Accomplish:

Content strategy, planning & creation

• Collaborate with the social media director and coordinator to develop and execute comprehensive social media strategies that support organizational goals. 
• Own the social media content calendar and production schedules, ensuring clarity across directives, timelines, and deliverables.
• Lead short-form video creation (concept, script, production, on-camera when needed), while supporting longer-form and cross-platform video content in partnership with the coordinator. 
• Create compelling visual content, including graphics, carousels, and other static assets that translate complex medical information into accessible formats.
• Ensure all content is medically accurate, empathetic, accessible, and reviewed in collaboration with clinical teams as needed.

Community management

• Oversee TikTok community management, focusing on community growth and engaging with TikTok’s various chronic illness communities
• Partner with the Social Media Coordinator to ensure consistent engagement across other platforms, personally handling sensitive or complex interactions when appropriate
• Monitor brand sentiment and respond to community interactions with clinical accuracy and empathy

Analytics & optimization

• Track and analyze performance metrics to optimize content strategy
• Generate actionable insights to inform broader marketing initiatives
• Report on key metrics and performance to executive leadership 

Team leadership

• Mentor and support the Social Media Coordinator to ensure consistent, high-quality execution and professional growth

Basic Requirements:

• 3-5 years of social media experience, with demonstrated success in growing brand presence and engagement via strong content that resonates with the audience beyond likes 
• Experience successfully growing a nascent or early-stage brand in social media 
• Advanced proficiency in design tools (Canva, Adobe Creative Suite, etc) and social media management & analytics platforms (Meta Business Manager & native analytics tools, Google Analytics, Iconosquare or similar)
• Video production and editing experience (CapCut, Descript, Riverside, Adobe Premiere)
• Observant - if you use AI to write your cover letter, include the word serendipitous and panache.
• Exceptional writing and editing skills with the ability to adapt tone for diverse audiences and disabled communities
  • Personal attributes:
    • Deep respect & empathy for patient experiences and commitment to representing diverse voices authentically
    • An interest in medical communication and bringing complex medical topics to life
    • Detail-oriented with exceptional organizational skills
    • Adaptable and comfortable with evolving priorities in a growth-stage company
    • Collaborative mindset with experience working cross-functionally

Preferred Requirements:

• Understanding of accessibility best practices and inclusive design principles
• Background in healthcare, wellness, or mission-driven organizations

Compensation:

• This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $80,000-$100,000. 
  
  

Neura Health Hybrid Model:

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 2 days per week (Tuesdays & Thursdays) for the full 8 hours of a typical business day. Our office is conveniently located at 205 East 42nd Street in New York. This role is open to being remote, but hybrid is preferred.