Full-Time

Senior Social Strategist

Posted on 8/28/2024

Thinkingbox

Thinkingbox

51-200 employees

Creative agency for digital storytelling

Consumer Goods
Entertainment

Senior

Toronto, ON, Canada

Hybrid position requiring 3 days in-office.

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
Communications
Data Science
Marketing
Requirements
  • 5+ years of experience in social media strategy and management
  • Strong understanding of social media platforms and technologies
  • Experience with paid media across social channels and an understanding of how paid and owned work together to drive greater impact
  • Excellent written and verbal communication skills
  • Experience with social media analytics and reporting
  • Experience distilling down big data into digestible insights for both client teams and internal teams
  • Experience in a agency environment
  • Education in marketing, communications, or related field
  • Experience in mentoring and leading teams
  • The ability to craft insightful social strategies and briefs that support creative in developing big brand ideas
  • The ability and desire to think campaign first vs. ads or content first
  • Clear, tight storyteller and brief-writer. Can identify meaningful, singular, useable insights/tensions
  • Clearly understand the difference between content planning and campaign planning and know which will best benefit our clients
  • A knowledge of how brand planning impacts social strategy and how those two specialties can work together
  • An undeniable passion for the social and digital space
Responsibilities
  • Develop and bring to life groundbreaking social media strategies for clients across various industries
  • Collaborate with clients to understand their business goals and objectives, and develop a social media plan to support them
  • Stay up-to-date with the latest social media trends and technologies, and incorporate them into strategies
  • Create and manage content calendars for clients, including writing and editing copy
  • Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute campaigns
  • Measure and report on campaign performance and make recommendations for content optimization
  • Act as a primary point of contact for clients, and manage relationships with key stakeholders
  • Provide guidance and mentorship to junior team members
  • Create social first campaigns not social only campaigns
  • Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
  • Work closely with our influencer strategy team to find opportunities to plus up campaigns with influencer marketing

Thinkingbox specializes in creating high-quality digital content and storytelling to help brands connect with their audiences. The company produces videos, animations, and other digital media that highlight the unique features of their clients' products and services. For example, they created videos for QuickBooks that demonstrated the software's simplicity and benefits for small business owners. Thinkingbox operates primarily in the digital marketing and advertising industry, serving a diverse range of clients from small businesses to large corporations, mainly in North America but with a global reach. Unlike many competitors, Thinkingbox focuses on building long-term partnerships with brands, starting with specific projects and evolving into ongoing collaborations. Their goal is to shape the future of brands through compelling narratives and visual content.

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2009

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
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Simplify's Take

What believers are saying

  • Rising demand for VR and AR content boosts Thinkingbox's growth potential.
  • Short-form video trends align with Thinkingbox's storytelling expertise.
  • Brands' focus on sustainability offers new content opportunities for Thinkingbox.

What critics are saying

  • Departure of managing partner Clark may disrupt operations and knowledge retention.
  • New COO Corey Hankey might introduce strategies misaligned with company culture.

What makes Thinkingbox unique

  • Thinkingbox excels in creating immersive VR and AR experiences for brands.
  • The company specializes in short-form video content for platforms like TikTok and Instagram.
  • Thinkingbox integrates sustainability and social responsibility into its creative campaigns.

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