Organic Social Media Manager

What success looks like in this role:

• Develop and implement strategic B2B social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
• Plan and execute integrated social media marketing strategies, ensuring consistent brand voice and messaging across markets
• Build and manage social media best practices
• Manage our social media management platform to develop and launch integrated campaigns across various markets
• Drive awareness, engagement, and followership across corporate social channels
• Stay current with social media trends, best practices, and platform updates in the B2B tech space
• Develop and execute a community management strategy to boost engagement, foster brand loyalty, and cultivate an active online community across all social platforms
• Support Unisys as an employer of choice across corporate channels
• Collaborate with executives to develop and execute thought leadership initiatives through social channels
• Manage and grow our executive leadership program to drive thought leadership and followers for our executives
• Lead employee advocacy program to drive adoption, amplify brand messaging, and increase reach
• Provide ongoing support and annual training to maximize the effectiveness of our associate advocacy efforts
• Develop and analyze social listening dashboards to inform strategy and measure campaign effectiveness
• Develop, manage, and socialize publishing calendar internally for a proactive approach while keeping stakeholders aware of upcoming social activity
• Demonstrate agility to quickly develop and publish social posts to support last-minute requests
• Utilize Canva or other AI development tools for faster creative turnaround time
• Adapt to changing priorities and maintain a flexible approach to content creation
• Train sales team on how to best use social media for social selling
• Collaborate with various departments to ensure alignment of social media efforts with overall marketing and business objectives
• Serve as an individual contributor in this role, without direct management responsibilities for team members

You will be successful in this role if you have:

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in B2B tech social media strategy and execution
• Proven track record of developing and implementing successful social media campaigns across LinkedIn, X, Meta, Reddit, and YouTube platforms
• Proficiency in social media management tools, analytics platforms, and social listening dashboards
• Experience with AI tools for content creation and campaign optimization
• Skilled in using Canva or similar creative development platforms for quick content creation
• Familiarity with marketing automation platforms and CRM systems
• Demonstrated experience in managing employee advocacy programs and driving adoption
• Track record of successfully managing executive social media programs and thought leadership initiatives
• Experience with global social media campaigns and multi-market strategies
• Excellent written and verbal communication skills
• Ability to develop and execute integrated social media marketing strategies
• Experience with creative production and editing for social media content
• Understanding of SEO best practices and their application to social media
• Strong analytical skills and data-driven decision-making abilities
• Proficiency in measuring and reporting on social media campaign effectiveness
• Ability to work collaboratively with cross-functional teams and executive leadership
• Experience in training and guiding teams on social media best practices and social selling tactics
• Demonstrated ability to work in a fast-paced environment and respond quickly to changing priorities
• Aptitude for learning and adapting to new social media trends and platform updates
• Certifications in relevant social media platforms or digital marketing (preferred)
• Experience with B2B tech industry social media strategies (highly desired)

Benefit Highlights:
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.

Video Interview Notice:
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!

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This role may require access to export-controlled commodities and technology.  Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at [email protected] or alternatively Toll Free: 888-560-1782 (Prompt 4).  US job seekers can find more information about Unisys’  EEO commitment here.