As a Senior Product Marketing Manager, you will be responsible for planning and executing initiatives to drive awareness, understanding, and growth of Podium in key markets and verticals. Partnering with product, marketing, sales, engineering, and other teams across the company, you’ll use your deep understanding of Podium’s customers to create meaningful product positioning, develop the go-to-market strategy for your product area, and own the execution of key launches and initiatives that push our brand and business forward. In addition, you’ll help drive the strategy, execution, and development of sales enablement tools and collateral to ensure Podium product areas are easily understood and used. This position will report to the Director of Product Marketing and sits in the Marketing department.

RESPONSIBILITIES

• Define and maintain the messaging & positioning of product capabilities and features to prospects and customers
• Drive/facilitate go-to-market strategy and execution for product launches, feature releases, and roadmap updates
• Coordinate regularly with cross-functional stakeholders across the organization to ensure internal product readiness and enablement around product releases
• Own the development of internal-facing training and enablement materials
• Own the development of customer-facing marketing assets to support product storytelling (e.g. customer case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world
• Collaborate closely with Marketing, Product, GTM Partners, Engineering, Sales, and Business Development to create and maintain the cohesiveness of our messaging and positioning
• Support the enablement of our sales teams around the user, the product, the market, and our competitors
• Create and manage research projects to better understand current market trends, the broader competitive landscape, and existing user needs
• Develop and launch campaigns to drive customer acquisition as well as customer activation, expansion, and retention

REQUIREMENTS

• 4 -7 years of proven success in a software-based PMM role required. Prior experience as a PMM with a SaaS environment is strongly preferred. Bonus points for experience with self-serve/free trial funnels and/or software + hardware product offerings
• Professional, but personable demeanor with demonstrated ability to interact with and lead diverse teams
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Strong storytelling skills and the ability to research, understand, and have empathy for customers
• Strong analytical skills, with demonstrated capabilities conducting and interpreting quantitative and qualitative research and distilling into actionable key takeaways
• Self-starter with ability to build programs from scratch while maintaining a positive attitude
• Team player attitude
• Ability to manage in a fast-paced environment of ambiguity with diverse stakeholders
• Excellent prioritization skills and the ability to stay focused on the most important work each week
• Experience with product-led growth applications, including Pendo and Fullstory, a plus
• Bachelor’s degree in a related field

Benefits

• Open and transparent culture - Checkout this video to see what it’s like to work at Podium 
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel 
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees
• Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status