Full-Time

Senior Manager

Customer Insights

Confirmed live in the last 24 hours

Ollie Pets

Ollie Pets

201-500 employees

Delivers fresh, customized meals for dogs

Food & Agriculture
Consumer Goods

Senior

Remote in USA

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5-7 years of experience in consumer insights with experience applying learnings to business decisions.
  • Skilled researcher with the ability to pair the right methodology with the right objective.
  • Ability to ask questions in highly strategic, non-leading ways to yield high-quality data.
  • Vast data analysis skills (Excel/Google Sheets) and experience layering in CRM/database information.
  • Bonus if you have prior experience utilizing data vis tools such as Looker or Lightdash.
  • Self-starter with a high EQ and keen curiosity to learn and grow.
  • Extensive experience juggling multiple projects simultaneously and collaborating with stakeholders across different functions.
  • Direct experience with Ollie or the premium pet industry is a plus.
  • Experience with sensory testing or running research on food & beverage consumer products is a plus.
  • At least a college degree in marketing, business, or a related field.
Responsibilities
  • Apply your experience in quantitative and qualitative research methods (including surveys, focus groups, and IDIs), to make confident recommendations about the need & best approach for collecting insights.
  • Drive the end-to-end research process, starting with defining objectives alongside stakeholders, and including drafting, recruiting and deploying projects.
  • Utilize your strong data analysis skills to slice data by important attributes and uncover compelling learnings.
  • Connect the dots between research findings and first-party Ollie data, applying what you learn to make well-rounded business recommendations.
  • Present your findings in an engaging and powerful way to colleagues and leaders and contribute to the democratization of data by sharing where applicable across the org.
  • Maintain the health of Ollie’s Customer Insights program by contributing to the team roadmap, ensuring projects stay on track & on budget, and monitoring response rates.

Ollie provides fresh, customized meals for dogs, delivered directly to customers' homes. The company focuses on the pet food market, specifically catering to dog owners who seek healthier and personalized feeding options for their pets. Customers begin by sharing detailed information about their dogs, such as age, weight, breed, activity level, and any allergies. Based on this information, Ollie creates tailored meal plans that meet the specific nutritional needs of each dog. The meals are prepared with fresh ingredients and delivered on a flexible schedule. Ollie operates on a subscription-based model, allowing customers to pay for their meal plans regularly, which ensures convenience and fosters customer loyalty. The company targets health-conscious dog owners who are willing to invest in high-quality nutrition for their pets, tapping into the growing market for premium pet food driven by increased awareness of pet health.

Company Stage

Series D

Total Funding

$80.6M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

13%

1 year growth

25%

2 year growth

57%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing trend of pet humanization boosts demand for personalized pet wellness products.
  • Partnership with Van Leeuwen introduces unique, limited-edition dog ice cream, attracting pet owners.
  • Premiumization trend among Gen Z and millennials aligns with Ollie's high-quality product offerings.

What critics are saying

  • Increased competition from established brands like Petco could impact market share.
  • Integration of DIG Labs and Foodback Loop™ may pose operational challenges.
  • Focus on limited-edition treats like dog ice cream may divert resources from core business.

What makes Ollie Pets unique

  • Ollie offers freshly cooked, human-grade dog food tailored to individual nutritional needs.
  • The company uses a subscription model, ensuring steady revenue and customer loyalty.
  • Ollie's acquisition of DIG Labs enhances its AI-powered diagnostic capabilities for personalized nutrition.

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