Full-Time

Senior Manager

Customer Insights

Confirmed live in the last 24 hours

Ollie Pets

Ollie Pets

201-500 employees

Delivers fresh, customized meals for dogs

Food & Agriculture
Consumer Goods

Senior

Remote in USA

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5-7 years of experience in consumer insights with experience applying learnings to business decisions.
  • Skilled researcher with the ability to pair the right methodology with the right objective.
  • Ability to explain rationale and present recommendations to Senior- and Executive-level leadership.
  • Vast data analysis skills (Excel/Google Sheets) and experience layering in CRM/database information.
  • Bonus if you have prior experience utilizing data vis tools such as Looker or Lightdash.
  • Self-starter with high EQ and keen curiosity to learn and grow.
  • Extensive experience juggling multiple projects simultaneously and collaborating with stakeholders across different functions.
  • Direct experience with Ollie or the premium pet industry is a plus.
  • Experience with sensory testing or running research on food & beverage consumer products is a plus.
  • At least a college degree in marketing, business, or a related field.
Responsibilities
  • Apply your experience in quantitative and qualitative research methods (including surveys, focus groups, and IDIs), to make confident recommendations about the need & best approach for collecting insights.
  • Drive the end-to-end research process, starting with defining objectives alongside stakeholders, and including drafting, recruiting and deploying projects.
  • Utilize your strong data analysis skills to slice data by important attributes and uncover compelling learnings.
  • Connect the dots between research findings and first-party Ollie data, applying what you learn to make well-rounded business recommendations.
  • Present your findings in an engaging and powerful way to colleagues and leaders and contribute to the democratization of data by sharing where applicable across the org.
  • Maintain the health of Ollie’s Customer Insights program by contributing to the team roadmap, ensuring projects stay on track & on budget, and monitoring response rates.

Ollie Pets provides fresh, customized meals specifically designed for dogs, delivered directly to customers' homes. The process begins when dog owners create a profile for their pets, sharing details such as age, weight, breed, activity level, and any allergies. Based on this information, Ollie crafts a personalized meal plan that meets the unique nutritional needs of each dog. The meals are prepared using fresh ingredients and are delivered on a flexible schedule, making it convenient for pet owners. Ollie operates on a subscription-based model, which not only ensures regular delivery of meals but also builds customer loyalty. This approach sets Ollie apart from competitors by focusing on the health and well-being of pets through tailored nutrition. The company's goal is to cater to health-conscious dog owners who are looking for high-quality, personalized feeding options for their pets.

Company Stage

Series D

Total Funding

$80.6M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

17%

1 year growth

26%

2 year growth

54%
Simplify Jobs

Simplify's Take

What believers are saying

  • Ollie's partnership with Van Leeuwen for dog ice cream highlights its innovative approach to meeting customer demands and expanding product offerings.
  • The growing trend of pet humanization and premiumization, especially among Gen Z and millennials, positions Ollie well for continued market growth.
  • Ollie's direct-to-consumer model allows for better control over customer experience and product quality, enhancing brand loyalty.

What critics are saying

  • The premium pricing of Ollie's products may limit its customer base, especially during economic downturns.
  • Competition from established pet food brands like Petco, which are also adapting to changing consumer preferences, could impact Ollie's market share.

What makes Ollie Pets unique

  • Ollie offers highly personalized meal plans for dogs based on detailed individual profiles, setting it apart from generic pet food brands.
  • The subscription-based model ensures a steady revenue stream and fosters long-term customer loyalty, unlike one-time purchase models.
  • Ollie's focus on fresh, human-grade ingredients appeals to health-conscious pet owners, differentiating it from competitors who use lower-quality ingredients.

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