Product Marketing Associate Principal
Updated on 2/13/2024
Via

1,001-5,000 employees

Mobility solutions
Company Overview
Via's mission is to create a truly dynamic mass transit system, liberated from the constraints of fixed routes and fixed schedules

Company Stage

Series G

Total Funding

$1.1B

Founded

2012

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

6%

1 year growth

26%

2 year growth

34%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Minimum of 3-8 years of B2B marketing or sales experience
  • Experience planning and executing omnichannel, product-led marketing campaigns
  • Excellent written and verbal communication skills
  • Curiosity about the Via suite of products and the world of TransitTech
  • Self-starter who is comfortable working independently
  • Customer-first and commercial mindset
  • Strong analytical skills
  • Ability to prioritize and manage through complexity
Responsibilities
  • Collaborate with Product and Commercial Teams to develop compelling product positioning and messaging
  • Plan the launch of new products and features, and manage the cross-functional roll-out of the plan
  • Support Sales Enablement, Demand Generation, and Content Marketing programs and campaigns
  • Conduct partner research to deeply understand Via’s product and customers
Desired Qualifications
  • Experience in fast-paced, high-growth businesses
  • Ability to align strategy with the customer journey
  • Experience conducting customer research and translating insights into commercial imperatives