Full-Time

Lifecycle Marketing Manager

Posted on 8/27/2024

SimplePractice

SimplePractice

201-500 employees

HIPAA-compliant EHR and practice management software

Enterprise Software
Healthcare

Compensation Overview

$110k - $130kAnnually

+ Bonus + Commission

Senior, Expert

Santa Monica, CA, USA

Open to remote, but specific location in Santa Monica, California is prioritized.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
Tableau
Marketing
Data Analysis
Requirements
  • 5+ years of experience in lifecycle marketing, crm marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages.
  • Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making.
  • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight.
  • Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana.
  • Experience collaborating with cross-functional teams and managing campaigns from ideation to execution.
  • Experience in SMS, push, and in-product notifications is a plus.
Responsibilities
  • Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale.
  • Design personalized onboarding experiences that support various personas and segments across various channels (email, in-app, mobile…).
  • Develop foundational understanding of the customer journey and use that information to propose new optimizations, personalization, and A/B test to execute.
  • Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption.
  • Partner with creative team to create compelling content, including emails & in-apps.
  • Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations.
  • Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success.

SimplePractice offers HIPAA-compliant electronic health records (EHR) and practice management software for therapists and health professionals, particularly in behavioral health. The software streamlines tasks like scheduling, documentation, and billing, allowing clinicians to focus on patient care. Users pay a monthly subscription fee for core features and can add services like Telehealth and treatment planners. SimplePractice stands out by providing a comprehensive solution tailored to health professionals, aiming to improve practice efficiency and regulatory compliance.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into psychiatry with ePrescribe broadens SimplePractice's market reach.
  • Partnership with Lucet enhances service offerings and opens new revenue streams.
  • Measurement-based care solution improves patient outcomes and attracts data-driven practitioners.

What critics are saying

  • Increased competition in psychiatry could impact SimplePractice's market share.
  • Integration challenges with Lucet may affect service delivery and customer satisfaction.
  • Departure of former CIO could disrupt IT strategy and operations.

What makes SimplePractice unique

  • SimplePractice offers HIPAA-compliant EHR and practice management software for health professionals.
  • The platform includes unique add-ons like Telehealth and Wiley Planners for enhanced services.
  • SimplePractice's subscription model provides flexibility with essential features and optional add-ons.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Mental Health Support

Paid Parental Leave

Tuition Reimbursement

INACTIVE