Email Marketing Manager

Rockstar Games

Rockstar Games

5,001-10,000 employees

Creates and publishes critically-acclaimed video games


$75,900 - $101,200

Bonus, Equity


Union City, NJ, USA

Required Skills
Customer Service
  • Bachelor's degree in Communications, Computer Science, Marketing, or related field.
  • 2+ years of professional experience directly developing email marketing strategy and cadence, with a proven record of launching successful campaigns.
  • Experience with Salesforce Marketing Cloud or other large list management platforms with automated customer journey capabilities (ActiveCampaign, HubSpot, MailChimp, etc.).
  • Experience with A/B or multivariate testing in emails.
  • Familiarity with Litmus, Email on Acid, or similar tools for email inbox rendering and compatibility testing.
  • Familiarity with project management software (monday.com, JIRA, etc.)
  • General awareness of sender reputation and deliverability tools like Validity, MailMonitor, etc.
  • Responsible for managing all mass email communications from Rockstar Games to players, including marketing, e-commerce, membership, and customer service campaigns.
  • Develop schedules, marketing strategies, and distribution techniques to execute email campaigns that successfully engage players and drive value.
  • Create strategies to grow the Rockstar Games email list subscriber base, increase subscriber engagement with our messages, and boost the overall value of the email channel.
  • Oversee all aspects of campaign creation, including writing, design, localization, and technical development.
  • Manage the end-to-end subscription process and all email lists.
  • Run constant and thorough testing measures to ensure campaigns are delivered as intended and optimized for both the largest audience and best possible user experience.
  • Generate and analyze data from email campaigns to identify strengths, weaknesses, and future opportunities.
  • Oversee the strategy and execution of transactional (e-commerce, customer support, account information) emails to ensure relevancy, timeliness, and effectiveness while also maintaining best practices and compliance measures.
  • Work closely with other members of marketing, communications, and technology teams to implement, measure, and advance email campaigns.
  • Ensure all campaigns are aligned with Rockstar Games overall strategy, branding, and marketing goals.

Rockstar Games stands out as a leading game development company, renowned for its high-quality and content-rich games such as Grand Theft Auto and Red Dead. The company fosters a culture of passion and commitment, offering its employees the opportunity to work on creatively rewarding and challenging projects alongside some of the industry's most talented individuals. With a competitive salary, comprehensive benefits package, and a commitment to equality, Rockstar Games provides a supportive and rewarding environment for its employees.

Company Stage


Total Funding



New York, New York



Growth & Insights

6 month growth


1 year growth


2 year growth