Senior Director or Director of Demand Marketing

Overview

Liquibase is the leader in Database DevOps. Downloaded more than 100 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates, security, and governance. We are a nimble, fast-paced, innovative team with the opportunity to make an outsized impact on the business and the industry.

We are looking for a Head of Demand Marketing to help us scale and optimize our demand generation team. This role will be responsible for planning, building, and executing inbound and outbound marketing programs to drive and accelerate revenue growth. You will define, execute, measure, and refine a creative, compelling, and effective revenue marketing strategy for our growing database change management solution. Reporting to the VP of Marketing, you will own strategy and outcomes for top-of-funnel activity, pipeline generation, and revenue contribution attributed to marketing. 

The ideal candidate:

• Has experience building, executing, and refining compelling demand generation strategies and campaigns based on data, customer insights, and best practices
• Has effectively managed a cross-functional team including paid digital, field marketing, SEO, and growth
• Uses data to drive decision making resulting in improved performance and outcomes
• Understands the Product Led Sales funnel
• Has experience with commercial open source products
• Effectively prioritizes and executes programs across SMB, Mid-Market, and Enterprise segments
• Effectively collaborates across marketing functions to empower peers and drive top-level marketing goals
• Is organized, scrappy, and execution-oriented
• Is comfortable communicating with and influencing executive audiences

What you’ll be doing:

• Strategy: Create and execute multi-channel demand generation strategies aligned to our ICP and personas that consistently result in attainment of our pipeline and revenue goals across sales and marketing.
• Campaign Management: design and bring to life marketing programs that engage and advance interest across the prospect and customer life cycles resulting in goal attainment and consistently improving outcomes across awareness, lead and pipeline generation, and revenue growth.
• Messaging: Understand our buyers to create authentic conversations and campaigns that move them through the funnel resulting in accelerated sales and revenue velocity.
• Conversion rate optimization: Define, drive alignment around, and own objectives across the marketing funnel. Track, report and optimize performance at each stage in the funnel. Create a predictable, measurable demand generation engine. 
• Efficiency: Continually optimize online and offline programs to ensure CAC is in line with ROI goals and within budget.
• Analysis: analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Lead Management: Understand lead scoring and the enterprise B2B sales revenue lifecycle, including MQLs and SQLs; and have knowledge of marketing platforms and Hubspot.
• Executive engagement: influence and collaborate with the executive team to obtain alignment around objectives, strategy, and cross-organizational initiatives. Report results, learnings, and 

Must Haves:

• 8+ years of experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
• Bachelor’s degree OR equivalent experience
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
• Extensive skills in marketing technology and automation systems, including HubSpot, 6Sense, Google Analytics, and Google Tag Manager
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
• Experience managing field marketing and partnering with Sales
• Data acquisition and management knowledge to support lead nurturing and outbound programs
• Highly quantitative with a very strong understanding of data
• Desire to work both at a strategic level and tactically on projects and campaigns
• Excellent decision-making skills in regards to allocating marketing spend
• Self-motivated and results-driven

Nice to haves:

• Experience marketing DevOps tools to developer and executive audiences 
• Experience in a Commercial Open Source company
• Success bringing new products to market

Perks of life at Liquibase: 

• Remote culture, potential for company-wide in-person gatherings
• Home office allowance for remote workers
• Meaningful equity (US only)
• Comprehensive health, vision, and dental benefits - country dependent
• Generous paid time off and paid holidays
• 401K matching (US only)
• No punks, no jerks culture
• Growth opportunities and ability to move up within the company

We take pride in:

• A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
• Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
• Providing the opportunity to work with new technologies and learn from experienced professionals.
• How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.

Company Overview - We are Liquibase

A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process. 

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.

Want to help the software world move faster? You’ve found the right place.

Eligible candidates may be subject to criminal history and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.