GN-IC-Comms and Media-Media-Analyst

Job Description:

Practice: Comms & Media, Industry Consulting, S&C Global Network (GN)
Areas of Work: Media
Level: Across Levels
Location: Delhi, Gurgaon, Mumbai, Bangalore, Pune, Hyderabad
Years of Exp: 1-7 years

Explore an Exciting Career at Accenture

Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities.

Comms & Media (C&M) is one of the Industry Practices within Accenture’s S&C Global Network (GN) team. It focuses on serving clients across specific Industries – Communications, Media & Entertainment.

• Communications: Focuses primarily on industries related to telecommunications and information & communication technology (ICT). This dynamic team serves most of the world’s leading wireline, wireless, cable, and satellite communications and service providers.
• Media & Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing.

Globally, Accenture Comms & Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability.

We are looking for expertise in one or more of the following domains to address the diverse project demands of our media clients globally

• Media Supply Chain Expertise:
  • Content Production & Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production, post-production, distribution, and archiving.
  • Digital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage.
  • Content Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences.
  • Understanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms.
• Media Consumption Expertise:
  • Content Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization.
  • Audience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etc
  • Platform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems.
  • Audience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV).
• Media Revenue Growth
  • Expertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic, and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies.
  • Experience in optimizing  SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization.
  • Experience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-making
• Digital Media & Analytics
  • OTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and adaptive streaming technologies.
  • Content Personalization and Recommendation Engines: Implementing strategies to enhance viewer engagement and tailor content offerings.
  • Digital Distribution and Multi-Platform Strategy: Managing cross-platform content workflows and maximizing reach through social media, YouTube, and FAST channels.
  • Advertising and Monetization Analytics: Analyzing ad performance metrics and leveraging attribution modeling to measure campaign impact.
  • Data-Driven Content Strategy: Informing content creation and distribution decisions through analytics and competitive benchmarking.

We are engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic  engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities:

• Deliver independently lead delivery tracks of M&E professional services engagements with partners and clients in OTT, broadcast, film, animation, and sports.
• Understand customer needs and translate them to business requirements, business process flows, and functional requirements.
• Experience to engage with stakeholders independently.
• Lead delivery of small to medium-size teams to deliver management consulting projects for global clients.
• Lead innovation transformation programs and process enablement for our clients.
• Take responsibility within Comms & Media industry group or across the Products group, help build the practice, track metrics, and so on.
• Develop assets and methodologies, point-of-view, research, or white papers for use by the team and larger community.
• Support global sales team to identify and win potential opportunities within the practice. Help in drafting proposals as an expert for domain areas.
• Lead proposals, business development efforts and coordinate with other colleagues to create consensus-driven deliverables.
• Execute a transformational change plan aligned with the client’s business strategy and context for change. Engage stakeholders in the change journey and build commitment for change.

Additional Key Skills Required:

• Should have an understanding of lean concepts and hands-on experience in delivering technology-driven business transformation projects using agile practices such as Scrum, Kanban, SAFe, etc.
• Experience in agile-related tools like JIRA Confluence/Rally/MS Projects/VersionOne.
• Certification profession in PSM/CSM/SAFe/ICP-ACC.
• Skills in one or more roles.
• Experience in the role of Functional Business Analyst, Product Owners, Process Designers, Service Designers, Scrum Masters, Program Delivery Managers.
• Business Analysis - Gather requirements from business and prepare requirement documents. Propose solutions to the client based on gap analysis for the existing platforms. Analyze large data to conduct analysis and present insights with visualizations.
• Process Improvement - Understand issues with the current processes which can be resolved either through technology or process solutions and design detail level to-be process with all stakeholders.
• Value Architect and Tracking - Create value driver trees to break down into value components of business objectives and value drivers.
• Communication and Presentation - Plan and deliver well-structured oral and written communications.
• Structured Problem Solving - Help identify and structure key client challenges into hypotheses and conduct analyses to address the challenges.
• Stakeholder Management - Manage mid-level to senior client leadership and lead conversations.
• Impeccable team management skills with an ability to engage effectively with multiple stakeholders.
• Strong program management skills.
• Cross-cultural competence with an ability to thrive in a dynamic environment

Your experience counts!

• MBA from a Tier 1 and Tier 2 school and Engineering from Tier 1 school or rich relevant industry experience.
• 1-15 years of experience in delivering end-to-end projects in Media & Entertainment Industry focused on video services and analytics, data monetization, advertising, content management, etc.
• In-depth understanding of the OTT, Video Services, along with knowledge of tool capabilities, features, and functionalities.
• In-depth understanding of the value chain behind Media content supply chain, from Content Planning to Project Distribution.
• Deep expertise in Video Product engineering, exposure to Accenture video solutions is an added advantage, etc.
• Prior experience in top consulting firms on M&E engagements preferred.
• Good knowledge and experience of digital, analytical, automation use cases.
• Experience in large data analysis, data-driven consulting, BI and analytics, reporting, dashboarding, visualization tools like PowerBI, Tableau.
• Direct onsite experience (i.e., experience of facing client inside client offices in India or abroad). Please note we are looking for client-facing soft skills.
• Ability to develop and maintain great working relations with clients and other stakeholders.
• Ability to understand and communicate with Business and IT, with respect to people, process, and technological impacts.

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients.
• Potential to co-create with leaders in strategy, industry experts, enterprise function practitioners, and business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge, and capabilities.
• Opportunity to thrive in a culture that is committed to accelerating equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology, and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at [www.accenture.com](http://www.accenture.com).

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our S&C Global Network (GN) – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our S&C Global Network (GN) teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit [Accenture Careers](https://www.accenture.com/us-en/Careers/capability-network).

At the heart of every great change is a great human. If you have ideas, ingenuity, and a passion for making a difference, come and be a part of our team.

Let me know if you need any further modifications or additions!

Years of Exp: 1-7 years

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us atwww.accenture.com

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