Full-Time

Brand Marketing Manager

Updated on 4/17/2025

Blinq

Blinq

51-200 employees

Digital business card sharing platform

No salary listed

Mid, Senior

Sydney NSW, Australia

Employees are required to work in the office three days a week.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Figma
Social Media
Canva
Requirements
  • 3-5 years of marketing experience, ideally in tech or high-growth scale-ups.
  • Track record in brand storytelling with examples of impactful campaigns and content.
  • Strong creative instincts - both visual and verbal.
  • Deep understanding of digital marketing and social media dynamics.
  • Tech-savvy and proficient in design tools like Figma and Canva.
  • Experience driving partnerships or events-based brand activations.
  • Strategic thinker who aligns marketing with business goals.
  • Cross-functional collaboration: e.g. you see brand and product as intrinsically linked - one drives the other.
  • Detail-obsessed but adaptable - you embrace startup chaos but won’t let Blinq’s brand show up as anything less than exceptional.
Responsibilities
  • Define and execute brand marketing strategy - Build and scale a brand that drives awareness, adoption, and trust across target audiences.
  • Lead integrated campaigns - Develop and execute high-impact brand campaigns across digital, social, events, partnerships, and PR.
  • Create and oversee content - Work with our internal team and agencies to produce best-in-class creative, from video to thought leadership.
  • Drive product-led growth impact - Build brand initiatives that fuel viral adoption, word-of-mouth, and category leadership.
  • Partnerships and events - Identify and activate strategic partnerships, sponsorships, and event opportunities to establish Blinq as synonymous with meeting people IRL.
  • Performance tracking - Track key brand and marketing metrics, providing regular reports to senior leadership to inform strategy and optimise impact.

Blinq.me offers digital business cards that help professionals and businesses modernize their networking. Users can share their professional information easily using QR codes and NFC (Near Field Communication) technology. The platform is popular among employees in various industries, with a significant presence in 75% of Fortune 500 companies, indicating strong trust in its services. Blinq provides both free and premium options; users can create a basic digital business card for free, while premium features include NFC-enabled cards and enhanced privacy controls. Revenue is generated through these premium subscriptions and the sale of NFC cards, which enhance the digital experience by providing a physical touchpoint. Blinq prioritizes data privacy and security with enterprise-grade encryption, making it appealing to businesses concerned about data protection.

Company Size

51-200

Company Stage

Seed

Total Funding

$3.2M

Headquarters

Melbourne, Australia

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for contactless solutions boosts Blinq's relevance in modern networking.
  • Eco-conscious trends support Blinq's mission to replace paper business cards.
  • Remote work increases the need for digital identity solutions, benefiting Blinq's offerings.

What critics are saying

  • Increased competition from HiHello could impact Blinq's market share.
  • Market saturation may dilute Blinq's growth potential in the digital card space.
  • Dependence on third-party integrations poses risks if policies or technical issues arise.

What makes Blinq unique

  • Blinq integrates with major platforms like Salesforce and HubSpot for seamless data management.
  • The app offers both QR code and NFC technology for versatile digital business cards.
  • Blinq is trusted by 75% of Fortune 500 companies, indicating strong market credibility.

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Benefits

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-3%
Tapni
Oct 6th, 2023
Blinq vs. HiHello - Which One To Choose in 2024?

Regarding other integrations, Blinq integrates with Salesforce, Zapier, Hubspot, Azure Directory, Okta, etc.

Tech in Asia
May 17th, 2022
Australia-Based Identification App Secures $3.5M From Canva Backers

Blinq allows users to share personal information with anyone via QR codes and short links, rather than business cards.

Blinq
May 17th, 2022
Blinq integrates with Salesforce.com, Inc.

Blinq integrates with CRM platforms and directories like Salesforce, HubSpot and Azure AD to provide companies with a single source of truth on contact information, and rich context to help keep their pipeline information up to date and ready for follow-ups.

TechCrunch
May 16th, 2022
Melbourne-Based Blinq Wants To Make Paper Business Cards Obsolete

Business cards feel almost as outdated as Victorian calling cards, but they are still a networking staple. Melbourne-based Blinq wants to do away with them altogether. The app generates a QR code that shows your professional info, including social media links, as soon as someone scans it, even if they don’t have the app installed. []