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Full-Time

Brand Manager

Live Service

Updated on 9/6/2024

PlayStation Global

PlayStation Global

1,001-5,000 employees

Designs and markets gaming consoles and accessories

Hardware
Consumer Software
Gaming

Senior, Expert

London, UK

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Understanding of and experience working on AAA Games, platform experience a plus.
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
  • You will have broad experience and understanding of all facets of the marketing subject area including consumer insights, product positioning, consumer promotions, online innovation and creative development.
  • Good understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
  • Experience with digital product offerings on mobile and PC platforms, a plus.
  • Extensive knowledge of and a passion for video games is a huge plus.
  • Proven years of brand and product marketing.
  • Bachelors degree or equivalent (MBA a plus)
Responsibilities
  • Support the development of the global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
  • Drive global cross-functional teams, responsible for pulling together well-rounded global business results for their portfolio.
  • Accountable for the success of the global marketing campaign.
  • Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
  • Continued review and optimisation of our brands to ensure the longevity and creative evolution of our live service titles.
  • Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.
  • Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
  • Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
  • Handle global marketing budget for portfolio of titles.

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Company Stage

M&A

Total Funding

N/A

Headquarters

null, Japan

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • The India Hero Project showcases PlayStation's commitment to nurturing global talent, potentially leading to innovative and diverse game offerings.
  • Frequent sales and exclusive deals on popular titles like God of War Ragnarok and GTA 5 make PlayStation an attractive platform for gamers.
  • Collaborations with popular brands and celebrities, such as Naomi Osaka and Fortnite, enhance PlayStation's visibility and appeal.

What critics are saying

  • The crowded gaming market requires PlayStation to continuously innovate to maintain its competitive edge.
  • Dependence on exclusive titles and limited-edition merchandise could backfire if these offerings fail to meet consumer expectations.

What makes PlayStation Global unique

  • PlayStation Global leverages exclusive game titles and limited-edition merchandise to create a unique brand experience that competitors struggle to replicate.
  • The company's strategic partnerships, such as with LEGO and Gami Chicken, enhance its cultural relevance and market reach.
  • PlayStation Productions' success in adapting games into award-winning TV series like 'The Last of Us' sets it apart in the multimedia entertainment space.

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events