Full-Time

Brand Manager

Live Service

Posted on 8/23/2024

PlayStation Global

PlayStation Global

1,001-5,000 employees

Designs and markets gaming consoles and accessories

Consumer Software
Entertainment
Gaming

Senior, Expert

London, UK

Flexible/Hybrid working arrangement.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Understanding of and experience working on AAA Games, platform experience a plus.
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
  • You will have broad experience and understanding of all facets of the marketing subject area including consumer insights, product positioning, consumer promotions, online innovation and creative development.
  • Good understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
  • Experience with digital product offerings on mobile and PC platforms, a plus.
  • Extensive knowledge of and a passion for video games is a huge plus.
  • Proven years of brand and product marketing.
  • Bachelors degree or equivalent (MBA a plus)
Responsibilities
  • Support the development of the global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
  • Drive global cross-functional teams, responsible for pulling together well-rounded global business results for their portfolio.
  • Accountable for the success of the global marketing campaign.
  • Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
  • Continued review and optimisation of our brands to ensure the longevity and creative evolution of our live service titles.
  • Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.
  • Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
  • Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
  • Handle global marketing budget for portfolio of titles.

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Company Stage

M&A

Total Funding

N/A

Headquarters

Foster City, California

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • PlayStation's acquisition of Haven Studios could boost exclusive game offerings.
  • The rise of cross-platform play can increase user engagement on PlayStation Network.
  • Growing VR market aligns with PlayStation's investment in PSVR technology.

What critics are saying

  • Increased competition from cloud gaming services may impact PlayStation's market share.
  • Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.
  • Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

What makes PlayStation Global unique

  • PlayStation Network offers a comprehensive suite of gaming and media services.
  • The platform supports a wide range of PlayStation consoles and devices.
  • PlayStation's integration with PSVR enhances its virtual reality gaming experience.

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Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

INACTIVE