Product Marketing Manager
Confirmed live in the last 24 hours
Macro Health

51-200 employees

Healthcare ecosystem optimization platform
Company Overview
MacroHealth stands out as a desirable workplace due to its focus on creating efficient healthcare ecosystems, evidenced by its Health Market-as-a-Service platform that enhances network and pricing optimization for industry players. The company's commitment to technical excellence is reflected in its advanced analytics and seamless interoperability solutions, which have garnered positive testimonials from clients like UHA and Providence Health Plan for improving cost, quality, and access in healthcare. MacroHealth's collaborative culture and professional team are frequently praised by partners, indicating a supportive environment that values expertise and client success.
Data & Analytics

Company Stage

Series A

Total Funding

$39.1M

Founded

2017

Headquarters

Kirkland, Washington

Growth & Insights
Headcount

6 month growth

10%

1 year growth

14%

2 year growth

10%
Locations
Kirkland, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Segment
Marketing
CategoriesNew
General Marketing
Growth Marketing
Product Marketing
Growth & Marketing
Requirements
  • BA/BS degree or equivalent, preferably in Marketing, Business or a related field
  • Minimum of 4+ years of experience in B2B product marketing and/or product management in healthcare or with a SaaS software company
Responsibilities
  • Track market and competitive landscape, in collaboration with Marketing, Sales and Product leadership
  • Support enablement of the Sales and Customer Experience teams to help them understand the market landscape and effectively articulate and optimally position the value of our product to increase win rates
  • Collaborate with the Executive, Sales, Finance, and Product teams to determine the most efficient and profitable pricing strategy for the product
  • Create and implement a product segment strategy and plan, addressing new product creation, price and margin optimization, sales and expense projections
  • Serve as marketing lead in new product development process, partnering with product management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs
  • Collaborate with key cross-functional partners (Marketing, Product, Sales, Customer Experience) to support go-to-market (GTM) launch plans for new products and on-market product improvements
  • Provide high level of expertise on the assigned products. Work closely with customers and cross-functional organizations to ensure product changes are understood
  • Organize, coordinate, and present educational sessions on the product for customers and the Sales and Customer Experience teams
  • Partner with the wider marketing team to develop and deliver product launch toolkits that provide impactful new product messaging and education to commercial teams, including product training, positioning, key messaging, brochures etc
  • Act as a product and market SME to build strong product marketing content, including blogs, reports, videos, and presentations
  • Work closely with the Marketing, Sales, and Customer Experience teams to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality manner
  • Support the development of product focused promotional materials, sales collateral, and customer communication materials
  • Support broader marketing projects and initiatives as directed