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Full-Time

Senior – Field Marketing Manager

Posted on 7/15/2024

Userlane

Userlane

51-200 employees

Automates software onboarding and training processes

Consumer Software
Enterprise Software
Education

Mid

London, UK

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Sales
Lead Generation
Salesforce
Marketing
Requirements
  • 3+ years’ experience in B2B marketing / GTM organizations, ideally for a tech or SaaS company
  • Bachelor's degree focused on marketing, communications, and business a plus
  • Proven track record of executing successful marketing events and campaigns in the United Kingdom and/or DACH, U.S.
  • Highly organized and proven project management skills
  • Strong communication and writing skills in English- German is a plus
  • Strong written and verbal business English language communication skills
  • Ability to manage multiple projects, set priorities and meet deadlines
  • Proactive attitude - you identify opportunities to drive business success
  • Passion for a high-paced and result-driven environment and keeping it fun
  • Practical knowledge of Salesforce (being able to find relevant information for marketing within the system)
Responsibilities
  • Execute targeted regional marketing plans to bring together marketing programs and regional opportunities, including but not limited to field events, online events, trade shows, industry associations, digital campaigns, to build the sales pipeline, generate leads, and accelerate opportunities for the field.
  • Support outbound and inbound marketing activities in multiple areas (content promotion, digital campaigns, leads generation and events execution).
  • Work with vendors to implement promotional events and campaigns and manage the production of all major marketing materials.
  • Build and maintain ongoing communications with the regional sales team and marketing peers.
  • Support co-marketing initiatives in close cooperation with Customer Success Managers, Sales, and Marketing Teams.
  • Submitting ideas for new creative marketing campaigns in cooperation with the global marketing team to attract the attention of business executives.
  • Assisting in managing and implementing demand creation and lead generation activities to develop qualified sales leads and create brand awareness activities.
  • Frequent monitoring and reporting on field marketing programs and their success against sales and demand generation objectives and developing ways to improve those campaigns.
  • Monitor marketing expenses, budgets, and invoices, and provide monthly reports including statistical, financial, and non-financial information.
  • Organizing and planning the production of all major marketing materials by working closely with printers, sponsors, and other involved parties.
  • Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
  • Conducting vendors and market research.
  • Managing multiple projects simultaneously and meeting deadlines.

Userlane specializes in Digital Adoption Platforms (DAP) that automate the training and onboarding processes for software applications. Its main product allows companies to help employees and customers learn to use new software without needing formal training sessions. Userlane primarily serves large enterprises, providing efficient solutions for onboarding and training in a rapidly growing digital adoption market. The company operates on a Software-as-a-Service (SaaS) model, where clients subscribe to its platform for a recurring fee based on user numbers and service levels. By automating these processes, Userlane helps clients reduce costs and increase productivity, making its services valuable. The goal of Userlane is to provide a seamless software experience, enabling instant use of applications without the need for extensive training.

Company Stage

Series B

Total Funding

$16.7M

Headquarters

Munich, Germany

Founded

2016

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-14%
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Simplify's Take

What believers are saying

  • Recent growth capital financing from CIBC Innovation Banking will enable Userlane to expand its product suite and market presence, enhancing its competitive edge.
  • Recognition as a 'Top Performer' and 'Major Contender' in industry rankings highlights Userlane's strong market position and customer satisfaction.
  • The successful €10 million Series B financing round will fuel Userlane's expansion into the U.S. and Europe, offering significant growth opportunities.

What critics are saying

  • The rapidly growing digital adoption market is highly competitive, requiring Userlane to continuously innovate to maintain its market position.
  • Expansion into new markets like the U.S. and Europe poses operational and strategic challenges that could impact performance.

What makes Userlane unique

  • Userlane's focus on automating software training and onboarding sets it apart in the digital adoption space, providing a seamless user experience without the need for formal training.
  • The company's SaaS model ensures a steady revenue stream and allows for continuous product improvement, unlike competitors with less flexible pricing structures.
  • Userlane's strong client base, including major enterprises like Allianz and SAP, underscores its credibility and effectiveness in the market.
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