Full-Time

Senior – Field Marketing Manager

Posted on 7/15/2024

Userlane

Userlane

51-200 employees

Automates software onboarding and training processes

No salary listed

Mid

London, UK

Hybrid position in the London area.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Sales
Lead Generation
Salesforce
Marketing
Requirements
  • 3+ years’ experience in B2B marketing / GTM organizations, ideally for a tech or SaaS company
  • Bachelor's degree focused on marketing, communications, and business a plus
  • Proven track record of executing successful marketing events and campaigns in the United Kingdom and/or DACH, U.S.
  • Highly organized and proven project management skills
  • Strong communication and writing skills in English- German is a plus
  • Strong written and verbal business English language communication skills
  • Ability to manage multiple projects, set priorities and meet deadlines
  • Proactive attitude - you identify opportunities to drive business success
  • Passion for a high-paced and result-driven environment and keeping it fun
  • Practical knowledge of Salesforce (being able to find relevant information for marketing within the system)
Responsibilities
  • Execute targeted regional marketing plans to bring together marketing programs and regional opportunities, including but not limited to field events, online events, trade shows, industry associations, digital campaigns, to build the sales pipeline, generate leads, and accelerate opportunities for the field.
  • Support outbound and inbound marketing activities in multiple areas (content promotion, digital campaigns, leads generation and events execution).
  • Work with vendors to implement promotional events and campaigns and manage the production of all major marketing materials.
  • Build and maintain ongoing communications with the regional sales team and marketing peers.
  • Support co-marketing initiatives in close cooperation with Customer Success Managers, Sales, and Marketing Teams.
  • Submitting ideas for new creative marketing campaigns in cooperation with the global marketing team to attract the attention of business executives.
  • Assisting in managing and implementing demand creation and lead generation activities to develop qualified sales leads and create brand awareness activities.
  • Frequent monitoring and reporting on field marketing programs and their success against sales and demand generation objectives and developing ways to improve those campaigns.
  • Monitor marketing expenses, budgets, and invoices, and provide monthly reports including statistical, financial, and non-financial information.
  • Organizing and planning the production of all major marketing materials by working closely with printers, sponsors, and other involved parties.
  • Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information.
  • Conducting vendors and market research.
  • Managing multiple projects simultaneously and meeting deadlines.

Userlane specializes in Digital Adoption Platforms (DAP) that automate training and onboarding for software applications. Its main product allows companies to help employees and customers learn to use new software without needing formal training sessions. Userlane primarily serves large enterprises, providing efficient onboarding solutions in a rapidly growing digital adoption market. The company operates on a Software-as-a-Service (SaaS) model, where clients subscribe and pay a recurring fee based on user numbers and service levels. By streamlining the onboarding process, Userlane helps clients reduce costs and boost productivity, making its platform valuable for organizations looking to enhance user engagement and software utilization.

Company Size

51-200

Company Stage

Series B

Total Funding

$16.3M

Headquarters

Munich, Germany

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Userlane's partnership with PwC accelerates digital transformation in enterprises.
  • €10 million Series B funding supports Userlane's U.S. and European expansion.
  • Growing demand for digital adoption platforms boosts Userlane's market position.

What critics are saying

  • Emerging competitors like Whatfix and WalkMe threaten Userlane's market share.
  • Expansion into U.S. and Europe may strain Userlane's resources and service quality.
  • Regulatory changes in data privacy could increase Userlane's compliance costs.

What makes Userlane unique

  • Userlane offers no-code interactive guides for seamless software onboarding and training.
  • Userlane's platform integrates easily with existing software, requiring no implementation effort.
  • Userlane serves large enterprises, providing tailored onboarding solutions for complex software ecosystems.

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Benefits

Hybrid Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

-3%
EIN News
Aug 1st, 2024
Userlane and PwC expand partnership to accelerate digital transformation in enterprises

MUNICH, GERMANY, August 1, 2024 / EINPresswire.com / - Userlane, a leading Digital Adoption Platform(DAP), is thrilled to announce the expansion of its existing partnership with PwC, one of the world's largest professional services networks.

Business Wire
Sep 20th, 2022
Cibc Innovation Banking Provides Growth Capital Financing To Userlane

LONDON--(BUSINESS WIRE)--CIBC Innovation Banking announced today that it has provided growth capital financing to Userlane, a software company based in Germany. Userlane will use the funds to expand its suite of products that help companies master enterprise software and associated processes more easily. “CIBC Innovation Banking’s investment will help us focus on our mission of becoming the provider of choice for companies seeking to maximize their investments in enterprise-wide software platforms,” said Hartmut Hahn, Founder & CEO, Userlane. “In the last year, we’ve continued to scale our business and grow our team. Now, with CIBC Innovation Banking’s support, we’ll look to continue this development and position ourselves as a leading player in our market and continue to add mission-critical features that we can offer to all existing customers.”

Business Wire
Sep 20th, 2022
Services Financiers Innovation Cibc Fournit Du Capital De Croissance À Userlane

LONDON--(BUSINESS WIRE)--Services financiers Innovation CIBC a annoncé aujourd’hui qu’elle a fourni un capital de croissance à Userlane, une société de logiciels établie en Allemagne. Userlane utilisera les fonds pour élargir sa gamme de produits qui aident les entreprises à maîtriser plus facilement les logiciels d’entreprise et les processus connexes. « L’investissement de Services financiers Innovation CIBC nous aidera à nous concentrer sur notre mission de devenir le fournisseur de choix des sociétés qui cherchent à maximiser leurs investissements dans des plateformes de logiciels à l’échelle de l’entreprise, a déclaré Hartmut Hahn, fondateur et chef de la direction de Userlane. « Au cours de la dernière année, nous avons continué d’élargir nos activités et de faire croître notre équipe. Maintenant, grâce au soutien de Services financiers Innovation CIBC, nous nous efforcerons de poursuivre ce développement et de nous positionner comme un acteur de premier plan sur notre marché, tout en continuant à ajouter des caractéristiques essentielles à notre mission que nous pouvons offrir à tous nos clients actuels. »

Userlane
Sep 15th, 2022
Userlane GmbH recognized as Best Support’ category

That’s why Userlane GmbH is extremely touched to be recognized by its customers in the ‘Best Support’ category.

Userlane
Sep 9th, 2022
Userlane GmbH recognized as Major Contender in Everest Group’s 2022 PEAK Matrix for Digital Adoption Platforms

“Userlane GmbH is honoured to be named a Major Contender in Everest Group’s 2022 PEAK Matrix for Digital Adoption Platforms.

INACTIVE