Account Based Marketing Specialist
Posted on 9/5/2023

1,001-5,000 employees

Global privacy compliance
Company Overview
OneTrust was founded with a mission to help companies be more trusted.
Experience Level
Desired Skills
Lead Generation
Mergers & Acquisitions (M&A)
Finance & Banking
Growth & Marketing
  • You're naturally creative and enjoy brainstorming out-of-the-box approaches to help OneTrust stand out in front of our target accounts. You're a quick learner and consider written communication a strength. You have strong presentation skills and have a clear attention to detail. You are readily able to multi-task and prioritize your workload. You enjoy working collaboratively with cross functional teams and digging into accounts with sales counterparts to determine effective acquisition strategies
  • For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits
  • Salary Range
  • $67,350-$101,025 USD
  • Creating, managing, measuring and optimizing ABM programs at scale for key trust domains; data discovery, consent and preferences and third party risk management
  • Experiment with creative approaches to ABM and relentlessly pursue innovative ideas
  • Execute a data-driven ABM strategy to identify new opportunities within an existing client base
  • Deliver account research and analysis to drive ABM strategies
  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
  • Partner with Field Marketing and Sales to build integrated campaign motions for target account lists
  • Learn clients' pain points and dive deep into their niche
  • Create and implement pipeline acceleration programs and lead generation within targeted accounts
  • Improve marketing effectiveness through more targeted audience segmentation, marketing techniques, and processes
  • Work within ABM tech stack to execute 1:1 and 1:many marketing campaigns and optimize against performance
  • Collaborate across digital, demand and ops teams to implement ABM performance tracking and attribution and analyse program and tactic performance