The Challenge

OneTrust is the market share leader in Data Privacy, owning more than twice the share of its next closest competitor.  We aim to not only defend our position, but double down on growth by ensuring our customers continue to be delighted, and through the acquisition of net new logos.

The Account Based Marketing Specialist (Remote) will be instrumental in supporting the development and execution of marketing campaigns that treat individual customers as markets of one. 

Your Mission

• Creating, managing, measuring and optimizing ABM programs at scale for key trust domains; data discovery, consent and preferences and third party risk management
• Experiment with creative approaches to ABM and relentlessly pursue innovative ideas
• Execute a data-driven ABM strategy to identify new opportunities within an existing client base
• Deliver account research and analysis to drive ABM strategies

• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Partner with Field Marketing and Sales to build integrated campaign motions for target account lists
• Learn clients’ pain points and dive deep into their niche
• Create and implement pipeline acceleration programs and lead generation within targeted accounts
• Improve marketing effectiveness through more targeted audience segmentation, marketing techniques, and processes
• Work within ABM tech stack to execute 1:1 and 1:many marketing campaigns and optimize against performance 
• Collaborate across digital, demand and ops teams to implement ABM performance tracking and attribution and analyse program and tactic performance 

You Are

You’re naturally creative and enjoy brainstorming out-of-the-box approaches to help OneTrust stand out in front of our target accounts.  You’re a quick learner and consider written communication a strength.  You have strong presentation skills and have a clear attention to detail. You are readily able to multi-task and prioritize your workload. You enjoy working collaboratively with cross functional teams and digging into accounts with sales counterparts to determine effective acquisition strategies.