Full-Time
Director – EU Sales & Business Development
Whoop
1,001-5,000 employees
Wearable fitness tracker with personalized insights
No salary listed
Expert
Ireland
Remote
Candidates must be eligible to live and work in Ireland.
- 10+ years of experience in wholesale sales, business development, or retail partnerships, preferably in the consumer tech, fitness, or health sectors.
- Proven track record of launching brands and scaling wholesale operations across multiple European markets.
- Strong network of retail and distribution contacts within the EU.
- Excellent negotiation skills with the ability to close complex commercial deals.
- Strong commercial instincts with experience building and managing forecasts, pipelines, and performance reports.
- Experience working cross-functionally in a fast-paced, entrepreneurial environment.
- Excellent communication and relationship management skills.
- Willingness to travel 20–30% of the time across the EU.
- Passion for fitness, health, and WHOOP’s mission.
- Develop and execute the retail expansion strategy across the EU, identifying and prioritizing new business opportunities across key markets.
- Own the full sales cycle from prospecting to closing, onboarding, and activating strategic retail and marketplace partnerships.
- Establish a multi-year pipeline of high-impact partners across sports, fitness, health, and lifestyle segments to fuel long-term brand growth.
- Serve as the lead relationship manager for all EU wholesale accounts, driving account growth through strong partner engagement and operational excellence.
- Build joint business plans (JBPs) with retail partners to support shared success, including promotional calendars, merchandising, and retail marketing plans.
- Partner cross-functionally with Trade Marketing, Operations, Legal, Finance, and Product to ensure seamless execution of wholesale deals.
- Provide regular performance updates and insights to senior leadership, leveraging data to inform commercial decisions and retail strategy.
- Ensure all commercial contracts and retail activations are compliant with EU regulations and WHOOP policies.
- Multilingual proficiency (e.g., French, German, Spanish) is a plus.
WHOOP provides a fitness membership centered around the WHOOP Strap 3.0, a wearable device that tracks physiological data like heart rate and sleep patterns. This device offers personalized recommendations to help users optimize their training and recovery, enhancing performance while minimizing injury risks. The subscription model includes the device at no extra cost and grants access to a community-focused app with insights and challenges. WHOOP aims to support a diverse range of users, from fitness enthusiasts to professional athletes, in improving their health and performance.
Company Size
1,001-5,000
Company Stage
Series F
Total Funding
$404.8M
Headquarters
Boston, Massachusetts
Founded
2012
Simplify's Take
What believers are saying
- WHOOP's partnership with Snowflake enhances data management and AI capabilities.
- The launch of WHOOP Strap 5.0 and MG introduces advanced features like ECG readings.
- Growing demand for wearable fitness technology boosts WHOOP's market potential.
What critics are saying
- Customer dissatisfaction with upgrade policy may harm brand reputation and increase churn.
- Transition to longer subscription plans could alienate customers preferring shorter commitments.
- Partnership challenges with CrossFit may have strained resources and affected brand perception.
What makes Whoop unique
- WHOOP offers a subscription model with continuous access to personalized health insights.
- The WHOOP Strap 3.0 provides 24/7 physiological data collection for performance optimization.
- WHOOP's community features enhance user engagement and retention through social and competitive elements.
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Benefits
Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.
Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.
Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.
Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.
Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 0%2 year growth
↑ 0%Now, in partnership with Snowflake Inc., Whoop is strengthening its data management and expanding its use of AI.
Will Ahmed shared that his company, Whoop, had partnered with CrossFit during its most turbulent times and faced considerable challenges in that collaboration.
WHOOP just launched not one, but two new straps: the WHOOP Strap 5.0 and the WHOOP Strap MG (Medical Grade).
Whoop has backed down, somewhat, from the controversial upgrade plans around its Whoop 5.0 fitness tracker.When the company first announced Whoop 5.0 this week, it said members who wanted the new device could either extend their subscriptions by 12 months or pay a one-time upgrade fee of $49 ($79 for the model with EKG sensors).This seemed inconsistent with Whoop’s overall value proposition, where it charges higher subscription prices (ranging $199 to $359 a year) while allowing customers to upgrade their hardware for free. More specifically, it seemed to contradict a statement on the company’s website promising users free hardware upgrades if they’ve been members for at least six months.After customers began complaining, the company responded with a Reddit post both announcing a more expansive upgrade policy and claiming to clarify its overall approach.Now, anyone with more than 12 months remaining on their subscription is eligible for a free upgrade to Whoop 5.0 (or a refund if they’ve already paid the fee). And customers with less than 12 months can extend their subscription to get the upgrade at no additional cost.While the company said it’s making these changes because it “heard your feedback,” it also suggested that its apparent stinginess was tied to its transition from a model focused on monthly or six-month subscription plans to one where it only offers 12- and 24-month subscriptions.“We also want to acknowledge that a previous blog article incorrectly stated that anyone who had been a member for just 6 months would receive a free upgrade,” the company said. “This was never our policy and should never have been posted.”Techcrunch event Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend
Fitness technology company Whoop has introduced two new wearable devices, marking its first product launch in four years.