Full-Time
VP Advocacy & External Affairs
Posted on 4/18/2024
K-12 digital curriculum and assessment provider
Education
Senior, Expert
Remote in USA
Required Skills
Sales
Communications
Marketing
Requirements
- Proven experience in a senior sales leadership role
- Strong understanding of market dynamics, customer needs, and industry trends
- Exceptional leadership and team management skills
- Excellent communication and interpersonal skills
- Results-oriented and driven to exceed revenue targets
- Bachelor's degree required, preferably in education or business administration
- Minimum of 10 years of progressively responsible sales experience, with at least 5 years in a senior leadership role
- Highly skilled in analyzing key market and sales trends and creating action plans to address market opportunities
- Maintain working knowledge of industry, market, and competitive landscape
- Fosters a culture of inclusion and cross-functional collaboration
- Demonstrates integrity, ethics, and a commitment to Edmentum’s mission and values
Responsibilities
- Develop and execute a comprehensive overlay sales strategy aligned with overall company goals and objectives
- Provide visionary leadership to the overlay sales team, inspiring a high-performance culture and ensuring the achievement of revenue targets
- Collaborate with Chief Revenue Officer on market sales strategies to deploy most strategic resources to largest market opportunities
- Conduct thorough market analysis to identify opportunities and threats, staying abreast of industry trends and competitive landscape
- Develops and manages relations with various state entities including but not limited to: Governors’ Offices, State Legislatures, Jurisdictional Agencies, and State Boards of Education
- Serves as the lead on lobbyist strategies responsible for outreach and execution of the state strategy in key markets
- Responsible for planning, execution and attainment of state revenue goals targeting state budgets, local funding and legislative appropriations
- Owns the sales cycle from prospecting to closure of the contract
- Recruit, train, and manage a high-performing overlay sales & advocacy team
- Design, develop, and consistently manage solutions consultants capable of supporting full range of sales opportunities (all the way up to complex, enterprise-level deals)
- Foster a collaborative and innovative team culture, emphasizing continuous learning, scalable process management, and collaborative communications
- Lead and direct a team of contract government relations consultants. Drive execution and outcomes across state and district legislative strategies
- Cultivate and maintain strong relationships with highest value customers and/or prospects, understanding their needs and aligning overlay sales solutions to address those needs
- Ensure the team delivers exceptional customer experiences throughout the sales process
- Implement and refine sales processes to enhance efficiency and effectiveness across multiple overlay channels (solutions engineers, strategic account directors, services consultants)
- Design and implement world class business process to ensure all overlay resources are deployed efficiently and effectively
- Collaborate with other departments, such as marketing and product development, to ensure seamless integration of overlay sales initiatives
- Establish and monitor key performance indicators (KPIs) to measure the success of overlay sales efforts
- Implement data-driven decision-making processes to track and analyze sales performance
Edmentum offers K-12 digital curriculum and assessments, utilizing innovative learning technology to support personalized learning journeys and data-driven interventions for educators and students. The company's comprehensive products and services are designed to meet the diverse needs of educational partners and unleash student potential.
Company Stage
N/A
Total Funding
$42M
Headquarters
Bloomington, Minnesota
Founded
1960
Growth & Insights
Headcount