Full-Time

Product Marketing Manager

Smb

Updated on 1/29/2025

Box

Box

1,001-5,000 employees

Cloud-based content management and collaboration solutions

Enterprise Software
AI & Machine Learning

Compensation Overview

$121.5k - $152kAnnually

Senior

Company Historically Provides H1B Sponsorship

San Francisco, CA, USA

Employees are expected to work from their assigned office a minimum of 2 days per week, with a focus on Tuesdays and Thursdays.

Category
Product Marketing
Product
Required Skills
Market Research

You match the following Box's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of experience with a focus on the small and medium-sized business market
  • Previous experience in product or content marketing, developing messaging and positioning for small and medium-sized businesses
  • SaaS B2B experience; strong understanding of an enterprise sales cycle and what sellers need to be successful
  • Bias for action and ability to execute quickly, juggling multiple deliverables
  • Ability to unite cross-functional teams behind a common purpose and collaborate with a wide variety of stakeholders
  • Strong business intuition: understanding of what keeps executives up at night
  • Competence and enthusiasm for messaging, positioning, and content development
  • Passion for a test and learn approach to decision-making, including being comfortable iterating
  • A 'make it happen' mindset
Responsibilities
  • Become a GTM expert in small to medium-sized businesses, including market dynamics, buying patterns, business needs, technology trends, and more
  • Understand segment trends and insights by conducting market research, participating in customer briefings, partnering with GTM teams, and analyzing metrics
  • Build expertise on Box’s product portfolio and align our features and capabilities with the SMB space. Partner closely with technical PMMs to iterate on product messaging specific to SMB
  • Develop tailored content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership, events) as well as for sales and customer success team enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates) to drive pipeline creation and acceleration
  • Most importantly, you will be a subject matter expert for SMB, and partner across marketing, sales, customer success, and product teams to drive business results in this segment

Box provides cloud-based content management and collaboration solutions that enable businesses to securely manage, share, and collaborate on their content. The platform offers features such as secure file storage, sharing, and collaboration tools, along with advanced functionalities like Box AI for Notes and Box AI for Documents, which utilize artificial intelligence to improve productivity by providing instant answers and content creation capabilities. Box differentiates itself from competitors through its focus on customer-centricity and tailored subscription plans that cater to various industries and business sizes. The company's goal is to transform the way people work together by offering a simple, secure, and efficient cloud content management system.

Company Stage

IPO

Total Funding

$548.7M

Headquarters

Redwood City, California

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Box's collaboration with Bubo Defense opens new market opportunities in the defense sector.
  • The launch of Box Hubs can attract more enterprise clients with streamlined content management.
  • Box's Enterprise Advanced plan positions it as a leader in Intelligent Content Management.

What critics are saying

  • Increased competition from Amazon, Alphabet, and Microsoft pressures Box's market share.
  • Box's reliance on subscription fees makes it vulnerable to economic downturns.
  • AI integration poses risks of technical challenges and potential security vulnerabilities.

What makes Box unique

  • Box offers AI-driven features for advanced content management solutions.
  • Box integrates with Microsoft 365 Copilot for enhanced productivity and user experience.
  • Box provides customized solutions for the legal sector, like deal rooms and Box Hubs.

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Benefits

Health and Wellness

Family Support

Generous Time Off

Financial Benefits

Community

Evolving Workplace