Full-Time
Regional Account Manager Non-Commercial
Red Bull
10,001+ employees
Manufactures and markets energy drinks
Compensation Overview
$92k - $138k/yr
Atlanta, GA, USA
In Person
Bachelor's
 Sales & Account Management (1) |
|---|
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- A minimum of five years of sales and key account management experience with a strong record of success is required.
- Proven success implementing regional programs across multiple non-commercial segments is required.
- In-depth knowledge of the Fast-Moving Consumer Goods and broadline industries is required.
- Strong analytical skills and experience using internal and external data sources such as IRI and Nielsen are required.
- Excellent communication, active listening, and collaboration skills are required.
- Strong negotiation skills are required.
- An innovative, solutions-oriented mindset and the ability to absorb feedback and quickly translate it into action are required.
- The ability to work independently and remain self-motivated is required.
- High proficiency in Microsoft Excel and PowerPoint is required.
- A Bachelor's degree is required.
- Fluency in English is required.
- The candidate must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.
- Expand product availability and visibility across assigned customer accounts by partnering with customers to ensure products are well-positioned and aligned with category and consumer demand.
- Develop and execute annual promotional plans that support customer objectives and business growth.
- Present recommendations that balance company priorities with customer needs and goals.
- Identify opportunities to increase product visibility through merchandising, displays, and point-of-sale materials, while evaluating the effectiveness and return on investment of proposed initiatives.
- Build partnerships with sales, marketing, distributor, and customer teams to increase awareness of key account opportunities and ensure successful execution of business initiatives.
- Collaborate across functions to align strategies, share best practices, and support continued growth within assigned channels and accounts.
- Develop and maintain relationships with key decision-makers and stakeholders at regional and local levels to support business objectives and drive execution.
- Create communication networks that ensure alignment and information-sharing across customer organizations and internal teams.
- Conduct regular customer engagement activities to strengthen partnerships, uncover new opportunities, and support long-term growth.
- Establish consistent business review processes and reporting tools that help teams evaluate performance, identify opportunities, and maintain alignment across markets.
- Support the execution of customer agreements and business plans across assigned accounts and regions.
- Monitor and manage budgets to ensure resources are allocated effectively and expenditures remain aligned with annual plans and objectives.
- Manage travel and business-related expenses responsibly and in accordance with budget expectations.
- Evaluate the effectiveness of promotions, programs, and customer initiatives to inform future strategies and investment decisions.
- Partner with cross-functional teams to conduct post-program analyses and measure business impact.
- Use sales data, category insights, and market trends to identify growth opportunities, develop strategic recommendations, and support informed decision-making.
- Gather customer and market intelligence to improve understanding of consumer purchasing behaviors and industry trends.
- Analyze customer performance data to prioritize activities, focus resources, and maximize business results.
- Lead regular business reviews with internal stakeholders to share performance updates, competitive insights, key opportunities, and strategic recommendations.
- Communicate market insights and best practices that help improve pricing, promotional effectiveness, merchandising, and overall business performance.
- Maintain clear, consistent communication with sales, marketing, distribution, and customer teams regarding programs, priorities, and business initiatives.
- Partner with internal and external stakeholders to ensure successful planning and execution of key activities.
- Work collaboratively with marketing, finance, category management, and sales teams to develop customer-focused business plans and growth strategies.
- Leverage diverse perspectives and expertise across the organization to deliver solutions and achieve shared business goals.
- Experience managing food management companies is preferred.
- Direct Store Delivery experience is a plus.
- Additional language skills are an advantage.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
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Simplify's Take
What believers are saying
- Red Bull Racing introduced its 2026 livery in Detroit on January 15, 2026.
- Tom McCullough and Gwen Lagrue hires strengthen F1 operations and junior-driver pipeline.
- Roger Schmidt was named Head of Global Soccer for October 1, 2026.
What critics are saying
- Red Bull's 2026 RB22 opened roughly one second off Mercedes and Ferrari.
- Mechanical rear-wing flaw forced Belgium removal after Verstappen's Austria and Silverstone accidents.
- If Verstappen leaves in 2027, Red Bull Racing loses its championship anchor overnight.
What makes Red Bull unique
- Red Bull owns a category-defining energy drink brand launched in Austria in 1987.
- Its privately held structure lets the Yoovidhya and Mateschitz families fund long-term brand theater.
- Red Bull Racing and global soccer extend one brand across elite sports.
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Benefits
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Company News
Red Bull lines up McCullough to replace Lambiase. Fri, 7 August 2026, 07:46 Red Bull merchandise Aug.7 (GMM) Red Bull is reportedly preparing another major technical signing, with Aston Martin veteran Tom McCullough lined up to become its new head of race engineering. It had already emerged that McCullough will leave Aston Martin at the end of 2026 after more than a decade with the Silverstone-based operation. He was moved away from the core Formula 1 program in early 2025 during a management restructure, with Mike Krack taking over his trackside duties. Now Bild journalist Michel Milewski reports that McCullough's next destination is Red Bull. "According to information obtained by Bild, Tom McCullough is set to become the new 'Head of Race Engineering'," he wrote. "He would be responsible for all operational matters at the racetrack and would coordinate the work of the engineers during the Grands Prix." That role is currently held by Gianpiero Lambiase, who combines it with his highly visible position as Max Verstappen's race engineer. Lambiase has already signed with McLaren and could eventually become team principal there. "'GP' is moving to McLaren," Milewski wrote. "The Verstappen confidant has already signed a contract with the traditional British team and is even said to have the prospect of becoming team principal in the long term." McCullough's arrival would continue Red Bull's management overhaul following Dr Helmut Marko's retirement and the recent recruitment of Gwen Lagrue to lead the junior program.
Red Bull pinpoint dual reason for slow start to F1 season. Pierre Waché has identified a twofold explanation for Red Bull's difficult start to the F1 season. Today, 00:15 Red Bull technical director Pierre Waché has pointed to two factors behind the team's sluggish opening to the 2026 campaign. The Frenchman highlighted that rival F1 teams simply did a better job over the winter, as well as conceding it is partly a consequence of Max Verstappen fighting for the drivers' championship until the very last race of 2025. The RB22 arrived in Melbourne roughly a second off the pace of frontrunners Mercedes and Ferrari. The overall package, including its fledgling power unit, was plagued by reliability issues that resulted in two DNFs across the first three rounds. Verstappen's sixth place at Albert Park was the team's best result in that dismal opening stretch, which yielded just 16 points. Since then, a major aerodynamic and weight-reduction upgrade introduced at the Miami Grand Prix has roughly halved the deficit to the leaders, with the Dutchman qualifying on the front row for that race and scoring consistently in the points thereafter. Red Bull now sit fourth in the constructors' standings on 177 points, still well adrift of Mercedes on 379 and Ferrari on 307. Despite that, the four-time F1 drivers' champion has been keen to stress that Red Bull is on the up, underlining the positive trajectory since the beginning of the year. When asked about Verstappen's assessment of the team's recent momentum, Waché acknowledged the progress while admitting there is still plenty of ground to cover. "Yes, some positives," Waché told media, including RacingNews365. "I think the main aspect is that RacingNews365 started behind and, for sure, RacingNews365 has progressed. "I think it's a very good job from the team to progress and to arrive where we are. We still aren't where we would like to be, but you try to do your best, try to understand what is not working and what you can do better, and after that you see where you are. But the main thing is that the progress was interesting as a team." Aside from the impressive work by Mercedes and Ferrari during the off-season, the thrilling three-way title fight between Verstappen and the McLarens of Lando Norris and Oscar Piastri - which went all the way to the finale in Abu Dhabi, where the Briton ultimately sealed the crown by just two points - has left the two respective teams on the back foot. Like McLaren, that fight demanded Red Bull continue developing its 2025 car deep into the second half of the year, inevitably eating into preparation time for the new regulations. "It's difficult to say," the Waché added when asked whether some of the deficit was due to Red Bull developing so late into last year. "At the end, I think some others just did a very good job. "For sure, we fought until the end, and like the other team, McLaren, I think we are a little bit behind, both of us, based on what we did last year." Get the latest F1 news from RacingNews365 directly in your Google feed! Click on the link below and you'll see your favourite F1 website appearing even more often. That way, you'll never miss any news, analyses, interviews, or exclusives.
Red Bull appoints Roger Schmidt as new Head of Global Soccer, succeeding Klopp. Red Bull has appointed Roger Schmidt as its new Head of Global Soccer, just one week after parting ways with Jürgen Klopp. Schmidt, previously active in Japan's football league, returns to Europe for the role.
Roger Schmidt returns to Red Bull as Head of Global Soccer. Red Bull have turned to a familiar face to steer their worldwide football project, handing Roger Schmidt the keys to the group's global sporting strategy and asking him to pick up where Jürgen Klopp left off. The company confirmed on Friday that Schmidt will become Head of Global Soccer from 1 October, signing a long-term contract and stepping back into an empire he helped shape more than a decade ago. "Roger Schmidt back at Red Bull" is more than a neat headline. It is a full-circle moment. Back to the Red Bull cosmos. Schmidt, now 59, knows this world inside out. Between 2012 and 2014 he transformed RB Salzburg into a relentless, high-pressing machine, winning the Austrian league and cup double in his second season and forcing the rest of Europe to take notice. That work earned him a move to the Bundesliga with Bayer Leverkusen in 2014, where his intense, front-foot football became his calling card in a major league. From there, his path traced a tour of serious European benches: PSV Eindhoven from 2020 to 2022, then Benfica from 2022 to 2024, where he again worked under the glare of high expectations and big-club scrutiny. Most recently, he shifted upstairs, serving as Global Sports Director in Japan's J.League from October 2025, a role he was contracted to until 2027 before Red Bull came calling. For CEO Oliver Mintzlaff, the hire fits perfectly with the group's self-image. "We are very pleased to welcome Roger Schmidt back to Red Bull," Mintzlaff said, stressing Schmidt's "many years of experience," "outstanding football expertise" and "clear understanding of our philosophy." The company see him as the ideal figurehead for the sporting direction of their global portfolio, a coach-turned-executive who has consistently built "an outstanding reputation for developing young talents and successfully promoting them at the highest level." That line matters. Red Bull's model lives on the tension between player trading and top-level success. Schmidt has worked that tightrope for years. Filling Klopp's considerable shoes. Schmidt steps into a role vacated by one of the game's most charismatic figures. Klopp, who had been Head of Global Soccer since the start of 2025, left to become Germany head coach after Julian Nagelsmann resigned in the wake of a disappointing World Cup. The move could have been messy. Klopp was under contract with Red Bull until the end of 2029, yet, contrary to early expectations, the DFB did not pay compensation to release him from that deal. The transition has been smooth on paper, even if the symbolism is striking: one of the sport's most sought-after managers leaving a global corporate project to rescue a wounded national team. Klopp's contract with Germany now runs until after the 2030 World Cup. His departure leaves Red Bull needing not just a strategist but a figure who can command respect across multiple clubs, cultures and continents. They have opted for a coach who has already lived inside their system and exported its principles across Europe. A philosophy perfectly aligned. For Schmidt, this is not a blind leap into an abstract executive job. It is a return to a philosophy he helped refine. "I am very much looking forward to this new challenge and am proud to once again be part of the Red Bull family in future," he said. The wording is careful but pointed: this is about identity as much as ambition. "Red Bull's international club portfolio is unique, ambitious and shaped by a clear philosophy of developing young talents while also being successful at the highest level. It is precisely this combination that makes this role particularly appealing to me." Those lines echo his career path. From early days on the touchline at Preußen Münster and SC Paderborn to the glare of Salzburg, Leverkusen, Eindhoven and Lisbon, Schmidt has repeatedly taken squads built around emerging players and pushed them into serious competition. His teams press high, run hard and play with conviction - traits that have become synonymous with the Red Bull brand. Now the challenge changes. Instead of drilling one squad on the training pitch, he will oversee a global network, charged with aligning recruitment, development and playing style across an international portfolio that wants to stay ahead of the curve in both football and business. Klopp has gone to chase a World Cup. Schmidt inherits the task of ensuring Red Bull's sprawling football project keeps evolving - and keeps winning - in a landscape that grows more ruthless by the season.
Leeds United and Red Bull bring New Yorkers home. Jul. 28, 2026 To launch the 26/27 home kit, Leeds United Football Club and Red Bull have teamed up with Run Deep to create an experiential pop up in New York, the 'New Yorkshire' cafe, whilst the team plays on their US pre-season tour. New York is named after the UK's Duke of York, binding New Yorkers and those from Leeds together through history. The historic relationship bled into behaviour with unexpected similarities visible between the two neighbourhoods separated by the Atlantic... contrary, loud and unapologetic. In an attempt to return New Yorkers to their roots, Leeds United Football Club and Red Bull have created The New Yorkshire Cafe, a one-day pop up activation supported on social media. Plugging into Brooklyn's authentic football scene, the New Yorkshire Cafe will take over Socceria, Brooklyn's hottest new sports bar from the Taqueria Ramirez team. Here fans will find an establishment which blends the aesthetics of a New York sports bar with a good ol' British Cafe serving British-American fusion plates dished up by Leeds legends including Tony Dorigo, Michael Bridges, Jermaine Beckford & Lucas Radebe. The event also features a live DJ set and Q&A hosted by content creator and presenter Khendrick Beausoleil. Robbie Evans, Managing Director, Leeds United Football Club said: "We are delighted with the success of our pre-season tour to the US so far. To have the full squad together to help celebrate our new home kit has been brilliant. We had all of the players in the new jersey at a special New York x Yorkshire inspired event, which saw us turn Socceria in the heart of Brooklyn into the New Yorkshire Cafe. The support we've seen out here in the US hasn't surprised me or anyone who knows how well loved this club is the world over, and we look forward to seeing even more of the global Leeds United family on Thursday at the Sports Illustrated Stadium for our next match against Sunderland as our preparations for the Premier League continue." Current players will also be making an appearance, including New Jersey native and USA World Cup team member, Brenden Aaronson, who will be onsite and appearing in social content. The pop up, ideated by Run Deep and produced by Bagavagabonds, was open to VIP guests last night Apr. 12, 2022 The campaign was activated by Serviceplan Austria with creative agency Wien Nord Serviceplan Oct. 24, 2017 Great Guns signs multi-talented for director Jeremy Rubier off the back of his new electric branded short content film Jul. 28, 2026 Listening to users to help drive change will optimise administration for 14,000 staff and volunteers, freeing up time and funds for vital services Jul. 28, 2026 Season 2 of Revry's Groundbreaking Drag King Reality Competition Series Premieres Sept. 20