Full-Time

Manager – Paid Social

Posted on 10/29/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$90k - $100kAnnually

Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Substantial experience in account management, planning, and/or performance media experience
  • Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, X (formerly Twitter) Ads, etc.
  • Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
  • Understanding of paid social measurement and experience utilizing multiple native measurement tools
  • Excellent written and verbal communication skills
  • KINESSO does not require candidates to have a college degree
Responsibilities
  • Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
  • Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development
  • Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
  • Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
  • Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions. Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.
  • Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own.
  • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
  • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include media planning, buying, and optimization, as well as content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and the ability to adapt to changes in the media landscape. The goal of Mediabrands is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' service offerings.
  • AI-driven content creation tools enable efficient and scalable content production.
  • Integration of AR in marketing campaigns boosts customer engagement and experience.

What critics are saying

  • Competition from digital-first agencies may reduce Mediabrands' market share.
  • Ad-blocking technology could impact Mediabrands' digital advertising effectiveness.
  • Stricter privacy regulations may affect Mediabrands' data-driven strategies.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to maximize client return on investment.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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