Marketing Specialist Lead Generation

Job Description

Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.

Strategic Lead Prospecting & Qualification

• Identify and engage potential customers through strategic outreach via phone, email, and digital channels.
• Responsible for content creation and management, including developing social media posts and lead generation materials.
• Conduct research to uncover new business opportunities and qualified prospects.
• Qualify leads based on established sales criteria and route high-quality opportunities to the sales team.
• Maintain accurate and organized records within CRM systems.
• Support development of targeted lead generation campaigns with the marketing team.

Trade Show & Event Support

• Schedule, coordinate, and manage trade shows, virtual events, conferences, and industry events to promote brand awareness and generate leads.
• Main point of contact for some events.
• Engage with event attendees to showcase EAC’s products and services.
• Assist in implementing lead capture and tracking processes.
• Support post-event follow-up and lead nurturing activities.

Collaboration & Sales Enablement

• Work closely with Sales Leadership to ensure effective lead qualification and handoff.
• Collaborate with other members of marketing team to align messaging and campaign strategies.
• Contribute to the creation of outreach messaging, templates, and scripts.
• Participate in internal meetings to share insights on lead activity and trends.

Process & Continuous Improvement

• Provide input to improve lead generation workflows and outreach strategies.
• Track performance metrics to identify areas of improvement.
• Participate in training to enhance knowledge of EAC products, services, and target markets.
• Assist in documenting marketing and lead management processes as needed.

Follow-Up & Relationship Building

• Manage lead pipelines generated from multiple sources, including marketing campaigns and events.
• Conduct timely and consistent follow-ups to nurture potential opportunities.
• Gather and share market and prospect insights to support the customer engagement strategy.

Additional Responsibilities

• Prepare, propose, and obtain approval for all marketing plans with the direct supervisor, and manage execution by tracking progress, ensuring timely delivery, and reporting success metrics.
• Support outbound lead generation initiatives to drive business growth.
• Assist in targeted prospecting for marketing campaigns and audience segmentation.
• Perform other related duties as assigned.

Qualifications

An equivalent combination of education, training and experience will be considered.

Experience & Education

• 2–4 years of experience in lead generation, marketing, business development or inside sales.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• Experience supporting company presence at trade shows or industry events preferred.
• Willingness to travel occasionally for events and in-person engagements.

Sales & Communication Skills

• Demonstrated ability to build rapport and engage with decision-makers at multiple levels.
• Understanding of sales processes and qualification frameworks.
• Skilled in crafting compelling outreach messages and conducting discovery conversations.
• Excellent verbal, written, and interpersonal communication skills.
• Confident and professional phone presence with active listening skills.
• Comfortable handling objections and guiding conversations toward qualified opportunities.

Technical & Analytical Skills

• Proficiency in CRM systems (e.g., NetSuite, HubSpot) and lead-tracking tools.
• Must have experience using digital creation tools including Canva and Adobe products.
• Experience with marketing automation or email campaign platforms preferred.
• Strong analytical skills and ability to interpret data to identify trends and improve performance.
• Familiarity with LinkedIn Sales Navigator or other prospecting tools a plus.

Professional Attributes

• Highly organized with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced, team-oriented environment.
• Motivated self-starter with a collaborative mindset and goal-oriented approach.
• Strong time management and prioritization skills.
• Ability to perform consistently and effectively under time-sensitive deadlines.

Additional Information

COMPENSATION

• Base Annual Salary is $60 K for this salaried, exempt Full-Time hybrid position
• Eligible for variable pay

BENEFITS

• Medical insurance
• Employer Paid Short Term Disability
• Flexible PTO (take as you need, no accrual)
• Vision insurance
• Dental Insurance
• 401(k) Plan with Employer match
• Basic Life, AD&D, and Disability Insurance
• Employee Assistance Program
• Paid Holidays

Work Environment

Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Ability to work in a remote environment or in-office.
• Exposed to moderate noise levels.

PHYSICAL ABILITIES

Physical abilities that are commonly associated with the performance of the functions of this job.  The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Light sedentary office work.
• Ability to stand for long periods of time
• Ability to travel around 25% of the time 

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

NOTE TO COLORADO RESIDENTS: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or date of school attendance or graduation. You will not be penalized for redacting or removing this information.

EEO Statement: EAC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state, or local laws.