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Growth Marketing Lead
Afterpay SMB
Posted on 2/28/2023
INACTIVE
Locations
Seattle, WA, USA • Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Lead Generation
Marketing
Tableau
Looker
Requirements
  • 12+ years of experience in growth marketing disciplines including some combination of experience in paid performance marketing, lead generation and website/landing experience optimization
  • International marketing experience
  • Experience building lead generation program through partnership with our teams
  • Experience analyzing the entire user journey and developing strategies to optimize that journey and experience toward conversion
  • Experience in developing solid strategic approaches to marketing and business challenges and getting both team and stakeholder buy-in
  • Proficiency with quantitative and data visualization/BI tools such as Excel, Looker, Tableau, etc
  • Experience working with marketing measurement methods and tools (multi-touch attribution, marketing mix modeling, incrementality testing, A/B testing)
Responsibilities
  • Develop and implement a lead generation strategy for Afterpay that attains its growth goals in each international market that Afterpay has a presence in
  • Evolve us to a more "full funnel" way of attracting, growing, retaining, and creating advocates out of our customers
  • Oversee a multi million dollar budget for paid lead generation campaigns and a prospect database of millions to bring in new SMBs
  • Efficiently (ROI) and effectively (quality) increase our investments and actions in channels such as performance marketing and lead generation to maximize our growth
  • "Own the numbers". You will understand what's happening with our business in each market, socialize this understanding and insight both in standing reporting forums and reflexively. Be able to forecast on a monthly/quarterly/annual basis
  • Be relationship and stakeholder focused; you will be asked to work closely and productively with multiple other teams and stakeholder management skills with the senior leadership in our organization are crucial
  • Be an entrepreneurial and visionary growth marketing lead like sparking ideas around both initiatives/experiments/pilots and process improvement
  • Work with our Brand and Analytics teams to ensure rigorous measurement is in place and consistently optimized to ensure clear reporting is in place
  • Help evolve our thinking around performance indicators and benchmarks, working with our Global Analytics team to improve the fidelity and value of our weekly and quarterly reporting
  • Inspire and ensure a proper cadence of high value experimentation and testing in our growth marketing efforts
Square

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.