INACTIVE
Full-Time
Marketing Insights Manager
Posted on 4/30/2024
Creates brand strategies using technology
Consulting
Mid, Senior
St. Louis, MO, USA
Required Skills
Marketing
Data Analysis
Requirements
- Bachelor’s degree in marketing, marketing research, business administration or related field
- 6+ years working in marketing research or agency insights/research position, working on both qualitative and quantitative research projects (preferred client side experience)
- Experience with survey platform and statistical analysis tools (SPSS, R, Qualtrics, Sawtooth)
- Experience synthesizing quantitative and qualitative research into meaningful and impactful analysis
- Experience overseeing the project management of research work, with an understanding of processes and communication needed to deliver work on time and on budget
- Preferred experience with Healthcare, Agriculture, and Energy
Responsibilities
- Manage a wide variety of custom primary research studies from methodology design through final analysis and reporting
- Perform data mining and statistical analysis to produce insights that drive data-driven marketing campaigns
- Synthesizing data insights into a digestible format for key partners and delivering data-grounded presentations that uncover key trends, themes, and recommendations to address essential questions
- Provide thought leadership in the areas of data analysis and insights, and act as a subject matter expert for the organization
- Develop questionnaires, discussion guides, analytical frameworks, and codeframes
- Develop marketing dashboards, reports, and visualization that track key performance indicators
HLK leverages strategic insights and technology to create dynamic brand experiences that not only engage but also inspire action among consumers. The company excels in mastering a blend of creativity and technological innovation to enhance customer experiences, making it an attractive workplace for those with a passion for cutting-edge marketing solutions. With a focus on constantly evolving techniques, working at this firm gives employees a unique opportunity to develop and thrive in a culture that values progress and creativity.
Company Stage
N/A
Total Funding
N/A
Headquarters
St. Louis, Missouri
Founded
1977
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↓ -32%INACTIVE