Director – Digital Health

Director, Digital Health – Golin Health

Your social feeds are filled with tastemakers and trendsetters and other digital gurus. You’re the first to try out new platform updates. And your own feeds are meticulously curated to represent your own brand. Sound like you? Keep reading!

Golin Health is looking for a Director to join our Digital team. You’ll work with a rock star team of digital strategists, creatives, creators and analysts to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for the client. Your role will integrate across digital platforms, organic and paid channels to drive results. This includes identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment.

Golin Health is a progressive agency with PR, digital and content at its core. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin Health aligns earned-first, data-driven creative with the customer journey to deliver maximum impact for clients. Our roster includes many of the largest pharma, medical device and med tech companies in the world.

What You’ll Do:

• Serve as the Digital client relationship leader for Golin Health clients
• Work in close collaboration with account leads and digital team members to deliver best-in-class social media and influencer strategy and work
• Drive and oversee campaign development and execution, including paid media, community management, analytics, strategy, creative and influencer marketing
• Play a key role in the annual planning process, representing Golin Health as a results- and strategy-oriented client partner
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as expert in fully integrated public relations and digital / social programs
• Cultivate a culture of support, growth and partnership among team
• Experience leading and project managing paid social, influencer and social campaigns across social channels such as Instagram, Facebook, Twitter, YouTube, and TikTok
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Serve as an ambassador of Golin Health as it relates to organic and new business opportunities
• Take a leadership and highly visible role in business growth and targeting efforts
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
• Manage team members and play a key role in supporting team growth, morale and thought leadership efforts

What You Have:

• Bachelor’s degree in marketing, communications or related field with 8+ years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of PESO modeling and the ability to integrate campaign strategies and tactics across all content types, and apply analytics to measure results and provide insights
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• Confidence when presenting no matter the size of the group or situation
• A solutions-oriented mindset
• A self-starter mentality – you don’t wait for someone to tell you what to do next

Salary range: $100,000 - $180,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.