Full-Time
Conversion Rate Optimization Specialist
Direct-to-consumer marketing company
$85,500 - $114,100
Junior, Mid, Senior
Remote
- Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
- Strong understanding of website content management systems, including major eCommerce solutions
- Ability to independently organize and implement several multi-step projects at once
- Must have a robust willingness to learn, support, and actively participate in the growth of the business
- 2-3 years' experience managing and optimizing an eCommerce or direct to consumer websites (i.e. content, deliverability, testing and data)
- Experience with A/B Testing
- Experience in cloud-based CRM solutions a plus (Salesforce, Hubspot, etc)
- 3-5 years' experience managing and optimizing an eCommerce or direct to consumer websites (i.e. content, deliverability, testing and data)
- Bachelor's Degree in Marketing or related field (Required)
- Familiarity with the Latin American Market
- Fluent in Spanish (reading and writing)
- Drive Front End Sales Funnel Performance through A/B Testing
- Partner with cross functional teams to design and development team to recommend changes based on winning test results - including: Marketing, Video Editing, IT, and Design
- Strive to improve internal KPIs, including but not limited to, CVR, AOV, LTV, Subscription Rates
- Create online sales funnels in SalesForce CRM through record creation and management and keep funnels up to date with new wins
- Analyze performance metrics and test data to both implement meaningful tests along with appropriately call winners
- Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
- Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy and testing plan
- Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
- Use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypothesis
- Help create initial, quarterly, and monthly reports based on test results and other ongoing initiatives
- Monitor industry trends and new product offerings to stay up to speed and ahead of the competition
- Contribute to the development and improvement of the team's processes and strategies
- Perform other duties as assigned
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Company Stage
N/A
Total Funding
$354M
Headquarters
Los Angeles, California
Founded
2010
6 month growth
↓ -5%1 year growth
↑ 1%2 year growth
↑ 18%Benefits
Flexible work arrangements
Employee stock ownership plan
Global charity impact
Generous matching 401k plan
Room for growth & results-based pay increases
Recognition programs
Company events
Free on-site gym & fully-stocked kitchen