Full-Time

International Marketing Manager

Confirmed live in the last 24 hours

Aroma360

Aroma360

51-200 employees

Scent marketing solutions for businesses and homes

Consulting
Healthcare
Consumer Goods

Compensation Overview

$90k - $160kAnnually

Senior, Expert

Miami, FL, USA

This position is located on-site in Miami.

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
  • Proven experience as a senior marketing executive with expertise in offline and online marketing.
  • Experience managing international marketing agencies is essential.
  • Understanding of scent marketing or related industries is a plus.
  • Knowledge of FB, Google, tv media buy
  • Exceptional leadership and team management skills.
  • Proficiency with marketing tools, including Hubspot and Braze.
  • Track record of developing and optimizing multiple marketing campaigns.
  • Experience in audience segmentation and targeting.
  • Excellent communication and writing skills. High attention to detail and organizational skills.
Responsibilities
  • Develop and execute go-to-market strategies for new products internationally.
  • Identify target markets and define value propositions for diverse regions.
  • Oversee global brand development and ensure consistent brand identity.
  • Establish and enforce international brand guidelines.
  • Lead international B2C and B2B marketing with tailored strategies.
  • Create and manage a global sales calendar aligning marketing with sales goals.
  • Monitor international sales performance and adjust strategies as needed.
  • Manage international marketing agencies to drive revenue and achieve goals.
  • Execute campaigns that engage and convert international customers.
  • Align global campaign strategies with the Marketing team.
  • Drive lifecycle performance improvements internationally.
  • Adjust strategies based on data insights.
  • Design and optimize engagement and retention programs for international customers. Use advanced Excel skills for data analysis.
  • Perform other duties as assigned

Aroma360 specializes in scent marketing and scent branding, providing scenting solutions for businesses and homes. The company offers high-quality scent diffusers and essential oils that can be integrated into HVAC systems, allowing scents to be evenly distributed in large spaces. This approach helps create a consistent and inviting atmosphere that can influence customer behavior and strengthen brand identity. Aroma360 also provides private label services, enabling businesses to develop custom scents that reflect their brand. By focusing on the therapeutic benefits of essential oils, Aroma360 enhances the sensory experience while promoting well-being. The company's goal is to lead the scent marketing industry by delivering tailored scenting solutions that create memorable environments.

Company Stage

Seed

Total Funding

N/A

Headquarters

Miami, Florida

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Aroma360's partnership with Miami HEAT enhances brand visibility and fan engagement.
  • The acquisition of NextScent expands Aroma360's eco-friendly product offerings.
  • Growing wellness tourism trend boosts demand for Aroma360's scent marketing solutions.

What critics are saying

  • Increased competition from lower-priced HVAC-integrated scent solutions threatens market share.
  • DIY scenting solutions may reduce demand for Aroma360's premium products.
  • Integration challenges from NextScent acquisition could disrupt operations.

What makes Aroma360 unique

  • Aroma360 integrates scent with sound, creating a unique multi-sensory experience.
  • The company offers private label services for custom scent branding.
  • Aroma360's HVAC-integrated diffusers provide seamless scent distribution in large spaces.

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