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Full-Time

International Marketing Manager

Confirmed live in the last 24 hours

Aroma360

Aroma360

51-200 employees

Scent marketing and branding solutions provider

Consumer Goods

Compensation Overview

$90k - $160kAnnually

Senior, Expert

Miami, FL, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
  • Proven experience as a senior marketing executive with expertise in offline and online marketing.
  • Experience managing international marketing agencies is essential.
  • Understanding of scent marketing or related industries is a plus.
  • Knowledge of FB, Google, tv media buy
  • Exceptional leadership and team management skills.
  • Proficiency with marketing tools, including Hubspot and Braze.
  • Track record of developing and optimizing multiple marketing campaigns.
  • Experience in audience segmentation and targeting.
  • Excellent communication and writing skills. High attention to detail and organizational skills.
Responsibilities
  • Develop and execute go-to-market strategies for new products internationally.
  • Identify target markets and define value propositions for diverse regions.
  • Oversee global brand development and ensure consistent brand identity.
  • Establish and enforce international brand guidelines.
  • Lead international B2C and B2B marketing with tailored strategies.
  • Create and manage a global sales calendar aligning marketing with sales goals.
  • Monitor international sales performance and adjust strategies as needed.
  • Manage international marketing agencies to drive revenue and achieve goals.
  • Execute campaigns that engage and convert international customers.
  • Align global campaign strategies with the Marketing team.
  • Drive lifecycle performance improvements internationally.
  • Adjust strategies based on data insights.
  • Design and optimize engagement and retention programs for international customers. Use advanced Excel skills for data analysis.
  • Perform other duties as assigned

Aroma360 specializes in scent marketing and scent branding, providing scenting solutions for businesses and homes. The company offers high-quality scent diffusers and essential oils that can be integrated into HVAC systems, allowing scents to be evenly distributed in large spaces. This approach helps create a welcoming atmosphere that can influence customer behavior and strengthen brand identity. Aroma360 also provides private label services, enabling businesses to develop custom scents that reflect their brand. By focusing on the therapeutic benefits of essential oils, Aroma360 enhances the sensory experience while promoting well-being. The company's goal is to lead the scent marketing industry by delivering tailored solutions that create memorable environments.

Company Stage

Seed

Total Funding

N/A

Headquarters

Miami, Florida

Founded

N/A

Growth & Insights
Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of NextScent and the launch of Aroma360 Pro position the company as a leader in commercial scenting solutions, potentially driving significant revenue growth.
  • Aroma360's exclusive luxury scenting partnership with the Miami HEAT showcases its ability to secure high-profile deals, enhancing brand visibility and prestige.
  • The introduction of the Aroma360 Wireless Pro™ highlights the company's dedication to innovation, offering new and convenient scenting solutions to consumers.

What critics are saying

  • The niche market of scent marketing may limit the company's growth potential compared to more traditional marketing sectors.
  • Integration challenges with NextScent's technology and management team could pose operational risks and affect the company's performance.

What makes Aroma360 unique

  • Aroma360 leverages the science of smell to influence customer behavior and reinforce brand identity, setting it apart from traditional marketing strategies.
  • Their integration of scent diffusers with HVAC systems allows for seamless and consistent scent distribution, a feature not commonly found in competitors' offerings.
  • The acquisition of NextScent and its eco-friendly Ventus® air-care system enhances Aroma360's portfolio, emphasizing their commitment to innovative and sustainable solutions.