A Day in the Life

• Spearhead an ABM and paid media program to grow sales pipeline
• Define the strategy, build a compelling roadmap, and execute to exceed targets
• Integrate the tooling and technology needed to execute the plan and demonstrate impact
• Implement necessary measurement plans and infrastructure to deliver learnings, validate efficiency, and show a path to scale
• Interpret data to identify trends, build hypotheses, draw conclusions, and determine what additional research and data analysis is needed to address an opportunity
• Consider campaign performance, monetization trends, and pipeline strategies to optimize investments for maximum impact
• Be accountable for delivering pay-to-play inbound pipeline
• Partner with the business leadership team and finance to forecast, track performance, and share results as part of our core business operating cadences
• Mobilize and influence your colleagues on the marketing team to refine and execute your strategy
• Articulate the vision and inspire stakeholders and partners to deliver results

Minimum Requirements

• 5+ years of performance marketing experience
• Strong collaboration and influence, you build bridges and knock through walls
• You have strong communication and collaboration skills. You co-create with teammates to deliver high-quality results. You speak and write with clarity.
• Exceptional analytical skills and structured thinking. You know how to turn data from disparate sources into a story and vision for what we should do.

Preferred Qualifications

• 2+ years of B2B marketing experience, with a focus on ABM and demand generation efforts
• You develop relationships across the organization, including marketing, sales, and finance leadership
• You are constantly thinking ahead to deliver insights & recommendations that evolve with the long-term direction of the business