Full-Time

Influencer Marketing Associate Manager

Posted on 11/19/2024

The Walt Disney Company

The Walt Disney Company

10,001+ employees

Leading producers & providers of entertainment and information

Compensation Overview

$89k - $115kAnnually

+ Bonus + Long-term Incentive Units

Mid

Glendale, CA, USA

Hiring range for this position in Glendale, CA is $89,000 to $115,000 per year.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 3+ years of relevant experience
  • At least 3 years’ experience at a studio, brand or agency with a focus on influencer marketing, influencer relations, PR, or digital marketing
  • Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.
  • Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).
  • Experience working with legal and finance partners to facilitate contracting and vendor payments.
  • Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.
  • Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.
  • Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.
Responsibilities
  • Support the execution of influencer marketing campaigns from inception to completion, ensuring alignment with campaign objectives and goals.
  • Support campaign workflows for all activations across Creative Strategy, Influencer Relations and Campaign execution
  • Manage Disney’s creator onboarding process and respond to inquiries to expand Disney’s collaboration with a diverse range of influencers
  • Identify influencers for campaigns and modify external-facing talent lists, creative strategy pitch decks, etc.
  • Draft and send communication, manage correspondence, and develop wrap reports at the end of campaigns
  • Facilitate Disney influencer onboarding approvals and vetting process required for independent contractor influencer hires.
  • Support on-site at events such as conventions, premieres, marketing stunts, set visits, etc. Domestic and/or international travel may be required.
  • Coordinate with Ops team to initiate and complete vendor setups and payments.
  • Support Creative Strategy team to build out and design campaign pitch decks for executive review.
The Walt Disney Company

The Walt Disney Company

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Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

1923