Content Marketing Manager

Posted on 1/24/2023

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Hubspot

Marketing

SEO

Requirements

5+ years of experience in full-stack content marketing
Proven experience building audiences; creating and distributing content that drives business success with proven results
Channel-specific content knowledge along with public web and microsites
SEO knowledge
Editorial experience / comfortable being the editor for external writing agencies
In-depth knowledge of content optimization and organization systems, we use HubSpot
Background includes: proven success in writing content or creating campaign assets that can be tied to success of a campaign
Experience testing and optimizing content and CTAs to drive engagement
Experience in SaaS or B2B a huge plus
Experience with tracking, collecting, analyzing and reporting data
Previous experience preferred with a start-up or scale-up tech or SaaS company
Must be a self-starter comfortable working autonomously

Responsibilities

You will be responsible for developing and implementing the overall content strategy based on our goals and objectives. Write and edit clear, cohesive, and error-free content across a variety of formats, including blogs, newsletters, press releases, and more
Build customers stories, social posts, customer presentations, video demos & web page content etc
Develop expert-level knowledge on trends in Environmental, Health & Safety (EHS)
Grow organic traffic and increase metrics per content type (downloads, CTR, engagement, time-on-page/average watch time)
Drive brand awareness within target audiences & a positive shift in perceptions for our key brand attributes
Create scalable and repeatable processes for content creation and distribution
Develop a scalable process to engage internal and external subject matter experts to create long-form and short-form assets, including written, video, and visual content like case studies, interactive websites, infographics, and guides
Own the end-to-end content strategy and create assets that build brand awareness and engage prospects across the buyer's journey
Recommend strategies for content distribution across a variety of channels, including both paid and organic
Personalize content for our different target audiences and verticals

Intenseye is an AI-powered Workplace Safety platform that helps the world’s largest enterprises to scale employee health and safety across their facility footprints globally to significantly reduce workplace accidents and fatalities.

Our mission

Every 7 seconds a worker is injured on the job. The human and economic cost of workplace injuries around the world is a staggering $250 billion per year. At Intenseye, we believe that the health and safety of workers is non-negotiable.

Using the latest breakthroughs in cutting edge artificial intelligence, machine learning, deep learning and computer vision, Intenseye empowers health and safety teams to monitor their facilities, provide complete visibility for the first time ever, and operationalize their rapid response procedures and start their Journey to Zero.

Connecting to existing cameras within facilities, Intenseye empowers EHS leaders to see the unseen hazards and save lives proactively, through 24/7 analysis of workplaces and real-time leading indicator data.

Join Intenseye on the Journey to Zero!

We are seeking our founding Content Marketing Manager for our growing global Go-To-Market team based from our New York office (we are remote friendly). Intenseye are seeking an industry focused content marketing specialist, working with our global GTM to build out a vertical industry and horizontal messaging, aligning marketing resources for GTM plans, sales enablement tools, and digital content across the full sales cycle.

The role:

You will be responsible for developing and implementing the overall content strategy based on our goals and objectives. Write and edit clear, cohesive, and error-free content across a variety of formats, including blogs, newsletters, press releases, and more
Build customers stories, social posts, customer presentations, video demos & web page content etc.
Develop expert-level knowledge on trends in Environmental, Health & Safety (EHS)
Grow organic traffic and increase metrics per content type (downloads, CTR, engagement, time-on-page/average watch time)
Drive brand awareness within target audiences & a positive shift in perceptions for our key brand attributes
Create scalable and repeatable processes for content creation and distribution
Develop a scalable process to engage internal and external subject matter experts to create long-form and short-form assets, including written, video, and visual content like case studies, interactive websites, infographics, and guides
Own the end-to-end content strategy and create assets that build brand awareness and engage prospects across the buyer’s journey.
Recommend strategies for content distribution across a variety of channels, including both paid and organic.
Personalize content for our different target audiences and verticals.

Sound like you?

5+ years of experience in full-stack content marketing
Proven experience building audiences; creating and distributing content that drives business success with proven results
Channel-specific content knowledge along with public web and microsites
SEO knowledge
Editorial experience / comfortable being the editor for external writing agencies
In-depth knowledge of content optimization and organization systems, we use HubSpot
Background includes: proven success in writing content or creating campaign assets that can be tied to success of a campaign
Experience testing and optimizing content and CTAs to drive engagement
Experience in SaaS or B2B a huge plus
Experience with tracking, collecting, analyzing and reporting data
Previous experience preferred with a start-up or scale-up tech or SaaS company
Must be a self-starter comfortable working autonomously

What we offer:

Great Salary, Health Benefits and Equity in a fast-growing business
Flexibility on work location and hours (NYC office, but we are open to remote working with occasional trips to our office for meetings)
Play a key role in growth of the company
Saving lives and changing the industry with AI-powered health and safety!

Our Hiring Process:

Zoom chat with our Head of People (45 mins)
Take-Home Task (x7 days to complete)
Zoom interview with our CEO and x2 of our GTM team to review task / deep dive (90 mins)
Zoom interview with our CEO (30 mins)

Equal Employment Opportunity statement (EEO)

Intenseye is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, physical or mental disability, sexual orientation, gender identity, medical condition, pregnancy, veteran status, genetic information or any other classification protected by state or federal law.

51-200 employees

Website