Freelance SEO Lead @ Canva

Freelance SEO Lead

Arabic Market, UK, Remote

Posted on 2/28/2023

INACTIVE

Locations

London, UK

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Google Analytics

Looker

SEO

Requirements

You are a native-Arabic speaker with business-level English
You are someone who can demonstrate successful outcomes from previous SEO projects you have led on large websites (500 pages or more)
You have a good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
You can build a vision for delivering exceptionally high growth in the Arabic market and work independently to execute the necessary tasks to achieve that vision, solving your own problems where possible along the way
We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, you will possess a high attention to detail and have the ability to closely follow detailed written instructions
You have excellent analytical skills and are comfortable using data to guide your decision making
Finally, you have hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming frog and Deepcrawl

Join the team redefining how the world experiences design.

Hey, g’day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney Australia but in this project you’ll be working remotely from wherever you are located. That means you have the ultimate flexibility. Wherever works for you, works for us.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

Canva’s SEO is world-class, and we’re looking for a passionate SEO Specialist to join the International SEO team to help scale our next phase of growth in the Arabic Market! You must be a native Arabic speaker, however, this role can be based in UK, France, Italy, Germany, Austria or Czech Republic. This is a 6-month project, 20 hours per week.

As a Country Lead for the Arabic Market (Egypt/UAE/Saudi Arabia), you’ll be supported by a mini-team, consisting of a Content Specialist and Link Builder. You’ll be part of the exceptionally friendly and supportive EMEA SEO and Localisation team to help achieve our ambitious growth targets! You will be responsible for leading all aspects of SEO (technical/content/link building) across ar_AR pages on canva.com. You’ll have access to a range of the best enterprise-level third-party tools, as well as several platforms and products we have built in-house that help us to world-class SEO. A large part of this will involve leading the localisation of new pages in the English section of the site and ensuring they are well-optimised for their target keywords. You will also be expected to maintain a high standard of ’technical hygiene’ across your locale, as well as provide guidance to the Arabic link builder around the most important pages to build links to, and what strategies are likely to be successful.

We’re looking for someone who will thrive and adapt in a hyper-growth environment, and be confident in making decisions and tradeoffs backed by data and experience. You’ll have a curiosity for problem-solving, identifying new opportunities and continuous process improvements!

#LI-remote #LI-JRW

About the opportunity

You’ll become an expert in the search landscape for relevant niches within the Arabic market (photo editor, video editor, print, whiteboards, and more) and develop a good all-around knowledge of competitors and areas of opportunity.
You’ll build your backlog of tasks to complete each season, considering opportunities to localise new English pages, optimise existing Arabic pages, and launch Arabic-specific ’bespoke’ pages, and prioritising the work based on expected impact and effort
You’ll work with the Content Specialist and localisation team to produce or translate the required content for the pages, then build and launch the pages in the Canva CMS
You’ll guide the Link Builder in the Arabic market to define the target pages for link-building campaigns, and support them to find new tactics and improve existing tactics
You’ll use our third-party tools to monitor the site for technical hygiene (broken links, redirect chains etc), and make fixes as required
You’ll report on wins and opportunities for improvement within the Arabic market

About you

You are a native-Arabic speaker with business-level English.
You are someone who can demonstrate successful outcomes from previous SEO projects you have led on large websites (500 pages or more)
You have a good understanding of each of the three ’pillars’ of SEO: content, technical and link building, and how they work together
You can build a vision for delivering exceptionally high growth in the Arabic market and work independently to execute the necessary tasks to achieve that vision, solving your own problems where possible along the way
We’re a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, you will possess a high attention to detail and have the ability to closely follow detailed written instructions.
You have excellent analytical skills and are comfortable using data to guide your decision making
Finally, you have hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming frog and Deepcrawl

About the team

The international SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

Check out lifeatcanva.com for more info.

1,001-5,000 employees

Website

Online design and publishing tool

Company Overview

Canva is on a mission to empower everyone in the world to design anything and publish anywhere.

Benefits

Competitive health benefits plans to support you and your wellbeing
Equity packages truly be a part of the Canva journey
401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year. The rest, you choose where you work best.
Flexible leave so you can recharge, give back, support others or focus on your own professional development.
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and other benefits to support your physical, mental, and social wellbeing.
Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.

Company Core Values

Make complex things simple
Set crazy goals and make them happen
Be a force for good
Empower others
Pursue excellence
Be a good human