Senior HR Business Partner

Storyblok appoints Joe Vranicar as Chief Revenue Officer to help drive the next phase of record growth for the enterprise CMS. Storyblok appoints Joe Vranicar as Chief Revenue O... Storyblok appoints Joe Vranicar as Chief Revenue Officer to help drive the next phase of record growth for the enterprise CMS. Storyblok is the first headless CMS that works for developers & marketers alike. The company grew its number of enterprise customers by 40% over the last 10 months, now totaling over 500 Chicago, IL - December 4, 2025 - Storyblok, the enterprise CMS that helps brands succeed in the AI-driven content era, today announced the appointment of Joe Vranicar as its Chief Revenue Officer (CRO). Vranicar comes to Storyblok from Kong, where he was the Vice President/General Manager. He previously served as the CRO of Datrium (acquired by VMware) and has held senior sales leadership positions at other leading enterprise brands, including Automation Anywhere, Sprinklr, and AWS. The appointment of Vranicar as CRO will add even more momentum to the record growth Storyblok is experiencing as companies race to migrate from legacy CMSs that aren't built to support the new AI-powered buyer's journey. At JoyConf, its first-ever conference in October, Storyblok announced FlowMotion for content workflow automation and Strata for a vector data layer that adds semantic intelligence to your content. Storyblok was also recently recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Headless Content Management Systems 2025 Vendor Assessment. Vranicar said: "We are experiencing a massive transformation in content that is happening faster than anyone could have imagined. Content has become just as important as other business-critical data, but brands don't have confidence that their content is accurate and visible across AI search and all of the platforms that are important to them. Storyblok has seen strong growth over a prolonged period of time because of the value we deliver in these areas and the core product experience that brings joy to developers and marketers. We're just getting started with the growth potential we have." Dominik Angerer, CEO and Co-Founder of Storyblok, said: "The market is accelerating in our direction as brands demand more control over their content. Joe's deep experience across enterprise API and AI agendas makes him an ideal fit to help lead our next phase of growth during this time of content transformation." * See case studies: https://www.storyblok.com/case-studies * View Storyblok's press kit: https://www.storyblok.com/press * Learn more about Storyblok: https://www.storyblok.com * Follow Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok About Storyblok. Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It's Joyful Headless(TM), and it changes everything.

Storyblok partners with OtterlyAI to support brands with new AI search revolution. Storyblok has partnered with OtterlyAI, a provider of AI search monitoring solution for marketing teams and brands. The partnership is a key part of Storyblok's mission to help brands adapt and thrive in the new era of AI-powered consumer decision making. AI search is a process that uses AI technologies, such as natural language processing (NLP) and machine learning (ML), to understand the meaning and intent behind user queries and deliver highly relevant, often personalised, results. Unlike traditional search, which relies primarily on exact keyword matching, AI search focuses on semantic understanding and context. With this partnership, brands can now monitor how their content performs across multiple AI search engines compared to competitors. They can also discover how they can optimise it to improve their AI search visibility. OtterlyAI currently supports ChatGPT, AI Overviews, Google AI Mode, Google Gemini, Copilot, and Perplexity. The move reflects the rapid change in consumer behaviour since the advent of generative AI. Gartner has predicted a 50% decline in organic search traffic by 2028 as users embrace AI search. As a result, brands require powerful new tools to help their marketing strategies adapt to remain relevant. OtterlyAI enables users to accurately assess their strengths and identify areas for improvement for purposes of Generative Engine Optimisation (GEO). Examples include how often AI Search answers cite a business's website. Alternatively, how often the business are mentioned in prompts about a specific industry or subject. Storyblok says it offers the robust and intuitive tooling required to implement the necessary changes and effectively address any identified shortcomings. Key partnership features include: * Competitive Benchmarking: Compare your brand's visibility with competitors - e.g. see if "Shoe Company A" appears more than "Shoe Company B" in AI responses and why. * Brand Monitoring: Track how AI tools describe your company, products, or competitors - e.g. ensure "Shoe Company A" isn't missing from "best sustainable sneakers" results. * Content Performance: Measure which articles, guides, or landing pages are most cited in AI answers - then refine directly in Storyblok. * Localisation Insights: Check if your localised content (like German or Spanish pages) is showing up in regional AI searches, then adjust translations and metadata in Storyblok. * A starting point: Prompt Discovery & Topic Insights: No need for manual prompt checking because OtterlyAI suggests AI search prompts based on your keywords, brand name, or website links. As a result enterprises know exactly what people are asking. Re-writing search rules. Dominik Angerer, CEO and Co-Founder of Storyblok said, "Brands are in shock by how rapidly the rules of the internet are being rewritten. Buyers are now searching for information by asking questions on platforms like ChatGPT. This means the role of a company's website has to dramatically shift. It's no longer about publishing as much content as possible - this can actually damage a brand on AI search engines. "The first step to adapting to this new normal is understanding how and why a brand is performing on AI search engines. Then acquiring the tools to adapt and optimise their new strategy. This is exactly what our partnership with OtterlyAI achieves. It gives companies the critical insights they require and the platform to efficiently deploy a new AI-forward strategy that will enable them to thrive in this new internet era," Angerer adds. Thomas Peham, CEO and Co-Founder of Otterly.AI, said: "AI search upends many of the marketing rules brands have built their strategies on for the past decade or more. Failure to quickly adapt will mean brands will rapidly lose visibility and accurate representation on the internet. This, in turn, will severely undermine their performance to the benefit of their competitors. "This is why we have teamed up with Storyblok. Its powerful content management platform and our industry-first AI search engine insights are the ideal ecosystem to give brands the power to survive, adapt and thrive." Enterprise times: what this means for businesses. AI search is a generational transformation in marketing and changes all the traditional search rules of engagement. Enterprises have to juggle a multitude of channels to manage their brands. After spending time, effort and resources building up search ranking, they now have to come to terms this new reality. Enterprises have to get to grips with understanding and managing AI search. Together, OtterlyAI and Storyblok are expected to create a potentially powerful ecosystem that highlights areas for optimisation. It also provides the practical means to achieve enhanced performance and productivity. They aim to support brands to optimise their content to substantially improve visibility and results across AI search engines.

Storyblok and netlify unite to supercharge content deployment speeds, reduce costs and increase security. * By: Wise Marketer Staff * Posted on November 6, 2025 Partnership will enable brands to instantly deploy content in Storyblok worldwide using netlify in a move designed to help companies adapt to the impact of AI on marketing. Enterprise CMS Storyblok has partnered with AI-native web development platform Netlify. The tie up will enable brands to close the gap between content management and project development - opening the door to faster and more reliable content deployment times at scale. The partnership is the latest move from Storyblok to help brands adapt to the impact of AI on their web presence. With consumers increasingly using AI search engines, companies have found that the visibility and accuracy of their brand online is suffering. This has necessitated new marketing strategies - particularly overhauling content hosted on websites. Storyblok's partnership with Netlify is ideally placed to help brands quickly develop, structure and deploy their new content on a performant, AI-ready platform. Using Netlify with Storyblok will provide teams with one connected workflow from creation to deployment. Developers can use any frontend framework they want and trigger automatic deploys with every published content update. Marketing teams can publish changes in Storyblok and see them live within seconds through Netlify's global edge network. This creates a host of benefits for businesses including a lower total cost of ownership, no server maintenance costs, high reliability, faster site launches and enhanced security. The collaboration with Netlify follows a host of product and partnership announcements from Storyblok that are designed around enabling brands to stay visible and confident on the internet. Last week, Storyblok announced a partnership with AI search monitoring solution OtterlyAI to enable brands to monitor how their content performs in multiple AI search engines against their competitors, and discover how they can optimize it to improve their AI search visibility. "We've seen it over and over again - customers nailing the content side but struggling to get that project out into the world quickly, reliably, and at scale. Their marketers wait days for pages to go live, while their developers spend nights patching servers or untangling deployment scripts," Dominik Angerer, CEO and Co-Founder of Storyblok, said. "With AI upending content strategies, these delays and pain points are simply not tenable, that's why we've partnered with Netlify. It takes care of the heavy lifting behind the scenes: global hosting, edge delivery, caching, scaling, so teams can create and ship amazing projects." The web is evolving into a space where both humans and AI agents interact with content," said Mathias Biilmann, CEO and co-founder of Netlify. "Agent Experience (AX) is about designing sites that communicate clearly to both. Our work with Storyblok helps teams publish structured, intelligent sites that perform well today and keep pace with the AI-driven changes shaping the web." About Storyblok. Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It's Joyful Headless(TM), and it changes everything. About netlify. Netlify is the platform where agents and developers build together. More than 9 million developers, creators, and teams use Netlify to build, launch, and scale sites and applications on a single platform. Whether building with AI or writing code, Netlify makes it simple for any developer to bring ideas to life on the web. As the company that coined the term agent experience (AX), Netlify is leading a new era where humans and AI agents work together to shape the future of the web. Global brands including Bolt, Figma, Mattel, and Riot Games trust Netlify to power their digital experiences. Learn more at netlify.com.