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Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

HiLabs

HiLabs

51-200 employees

Transforms healthcare data into efficiency-boosting insights.

AI & Machine Learning
Data & Analytics

Senior, Expert

Bethesda, MD, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in product marketing/ Corporate strategy/ consulting with a focus on sales enablement and competitive differentiation in the B2B SaaS industry.
  • 3+ yrs of healthcare experience preferred but not mandatory.
  • Proven track record of developing and implementing successful sales enablement programs.
  • Strong understanding of the B2B SaaS market and competitive landscape.
  • Excellent written and verbal communication skills, with the ability to create compelling sales and marketing materials.
  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Proactive, self-motivated, and able to thrive in a fast-paced environment.
Responsibilities
  • Develop and implement comprehensive sales enablement strategies and programs that equip the sales team with the tools, resources, and training needed to effectively sell our products.
  • Create compelling sales collateral, including presentations, case studies, product datasheets, and FAQs.
  • Conduct regular training sessions and workshops to keep the sales team informed about new products, features, and market trends.
  • Collaborate with sales leadership to identify knowledge gaps and provide targeted enablement solutions.
  • Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.
  • Develop and communicate a clear and compelling value proposition that differentiates our products from competitors.
  • Create competitive battle cards, positioning statements, and objection handling guides for the sales team.
  • Monitor competitor activities and adjust strategies as necessary to maintain a competitive edge.
  • Define product positioning and messaging that resonates with our target audience and aligns with overall company strategy.
  • Work closely with product management and marketing teams to ensure consistent messaging across all channels.
  • Develop and manage product launch plans, ensuring all stakeholders are aligned and prepared for successful product introductions.
  • Gather and analyze customer feedback, market data, and sales insights to inform product development and marketing strategies.
  • Act as the voice of the customer, providing actionable insights to product and marketing teams.
  • Conduct account-based research to assist Targeted account-based marketing.
  • Collaborate with product management, sales, marketing, and customer success teams to ensure alignment and drive product success.
  • Serve as a key point of contact for all product-related inquiries from the sales team.
  • Support in pricing and packaging strategy to drive successful revenue growth.
  • Assist leadership team in exploring new channels for growth, such as partnerships.

HiLabs stands out as a leader in the health tech industry, offering unique solutions that transform unrefined data into actionable insights, thereby enhancing member experiences and boosting efficiency from day one. The company's competitive edge lies in its proprietary technology that delivers tangible ROI, setting it apart in a data-driven market. With a culture that encourages breakthrough solutions, HiLabs provides an enriching work environment for those seeking to make a significant impact in healthcare.

Company Stage

Series B

Total Funding

$40M

Headquarters

Bethesda, Maryland

Founded

2014

Growth & Insights
Headcount

6 month growth

11%

1 year growth

29%

2 year growth

133%