Full-Time
Account Associate
Posted on 9/17/2025
PureSpectrum
201-500 employees
Sample marketplace for market research data
No salary listed
London, UK
Hybrid
This is a hybrid role with an in-office requirement of 3–4 days per week.
 Sales & Account Management |
|---|
- Bachelor's degree in Business, Marketing, or a related field.
- Prior experience in account management, customer service, or a client-facing role.
- Strong organizational skills with the ability to manage multiple tasks and prioritize effectively.
- Excellent verbal and written communication skills.
- Detail-oriented mindset with strong analytical and problem-solving abilities.
- Proficiency in MS Office suite (Excel, PowerPoint, Word).
- Knowledge of market research principles and methodologies is a plus.
- Self-motivated team player with a positive attitude and willingness to learn.
- Ability to work in a fast-paced, deadline-driven environment.
- Assist the account management team in handling day-to-day client interactions and enquiries.
- Receive bid requests from prospects and clients and collaborate with internal teams to gather any further project requirements, ensuring accurate feasibility and costing via the Sample Marketplace platform so can prepare and send a proposal.
- Once the project is won, coordinate and manage client project timelines and share the project details with Operations to ensure a smooth and timely delivery.
- Work with Sales to identify decision-makers through using LinkedIn (or other sources) so that they are inputting into the CRM platform (Pipedrive).
- Maintain accurate and up-to-date client records and documentation.
- Working with Operations monitor project progress, identify potential issues, and proactively communicate updates to client and PureSpectrum stakeholders.
- Assist in identifying opportunities for account growth and upselling additional services.
- Stay informed about industry trends and developments to provide informed recommendations to clients.
- Previous office experience is preferred.
PureSpectrum provides a platform for market researchers to gather and analyze high-quality data through its Sample Marketplace Platform. Subscriptions and usage fees grant access to features that handle sampling, field management, data quality checks, and analytics via an intuitive interface. The platform differentiates itself by combining a Sample Marketplace with built-in data quality metrics, end-to-end field management, and a global supply network. Its goal is to help researchers obtain accurate, timely, and actionable insights by improving data quality and the efficiency of data collection.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$55.6M
Headquarters
Westlake Village, California
Founded
2015
Simplify's Take
What believers are saying
- TA Associates investment fuels product innovation and platform scaling since 2025.
- ANZ leadership hires like Emma Roberts and Chris Mawn drive APAC growth.
- Qualtrics alliance extends synthetic research capabilities to broader clients.
What critics are saying
- Qualtrics internalizes PureSpectrum's synthetic tech, replacing platform in 12-18 months.
- OpenAI agents bypass PureScore 5.0, flooding marketplace with fraud in 3-6 months.
- Toluna deploys GenAI faster using Phil Ahad's knowledge, eroding share in 6-12 months.
What makes PureSpectrum unique
- PureScore 5.0 detects AI-assisted survey fraud via mid-session continuity breaks.
- Programmatic Sample Marketplace automates high-quality respondent sourcing globally.
- PureSpectrum Experience integrates insights platform with field management features.
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Benefits
Health Insurance
Dental Insurance
Paid Vacation
Paid Sick Leave
Paid Parental Leave
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%PureSpectrum expands ANZ leadership team. After a year of growth across Australia and New Zealand, PureSpectrum announced three appointments across the APAC region. Emma Roberts joins PureSpectrum as Sales Director, ANZ, bringing extensive experience from her previous roles at The Foresight Factory and Kantar. With a proven track record in global enterprise solutions, Roberts will lead the continued growth of PureSpectrum's Brand and Software portfolio; an area that has been the company's fastest-growing client segment over the past four years. Leyfa Vakimes joins as Associate Director, ANZ Services, further strengthening the region's best-in-class in-market operations team. With 15 years at Dynata, Vakimes brings deep expertise and a client-centric approach that aligns perfectly with PureSpectrum's commitment to excellence. In addition, Chris Mawn has been appointed Vice President, ANZ, to lead the Oceania business. "After three successful years with PureSpectrum, Chris has defined a strong identity for our offering in the Australian and New Zealand markets," said James Rogers, Managing Director, APAC. "This new structure positions us to build on our momentum and continue delivering impactful results for our clients." Commenting on his expanded role, Mawn expresses, "I'm really looking forward to leading our Oceania business at a time when the industry is changing fast. We're leaning hard into smarter automation, but the priority hasn't changed, quality still comes first because that's what clients actually care about. With Emma and Leyfa joining the team, alongside the tools we already have, we're in a strong position to bring PSX, the PureSpectrum Experience, to every client we work with." These appointments reflect PureSpectrum's continued investment in leadership across APAC as client demand accelerates and the company advances its mission to modernise market research.
Private equity firm invests in PureSpectrum. US - Market research technology company PureSpectrum has announced a partnership with private equity business TA Associates. Launched in 2016, PureSpectrum operates a programmatic marketplace and sample management platform that connects market research companies, brands and institutions with a network of survey respondents. Through the partnership, PureSpectrum will continue investing in its strategic outlook, with a focus on product innovation and scaling its platform. Advertisement The terms of the partnership were not disclosed. PureSpectrum's founder and chief executive officer, Michael McCrary will remain a shareholder and continue to lead the company in partnership with TA. Advertisement McCrary said: "With TA's support, we are well-positioned to invest behind our platform, expand our capabilities, and further simplify how researchers access and trust high-quality insights." Dylan Hallman, senior vice-president at TA, said: "Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow. "PureSpectrum sits at the intersection of these trends, and its marketplace model positions the company to play a central role in how insights are generated and consumed in the years ahead."
The 2025 quality shift: A practical look at AI fraud and PureScore(TM) 5.0's new safeguards. by Mark Menig | Dec 9, 2025 | Data Quality As PureSpectrum Inc. enter the final month of the year, PureSpectrum Inc. pause to reflect on what 2025 has taught PureSpectrum Inc. about the fraud landscape. AI was consistently in the headlines as the new emerging threat in its industry; however, the story this year was not about an explosion of fraud; it was about its subtle shifts. PureSpectrum Inc. saw the usual unrealistically fast completes, nonsensical open ends, and the type of behavior that would quickly get labeled as "poor quality", but PureSpectrum Inc. also saw nuances that didn't fit the behavior PureSpectrum Inc. were used to. On July 17, 2025, OpenAI put out an announcement about its "agent" mode, sparking concern among researchers that it may aid survey fraud. As the year progressed, numerous articles began referencing the capability of AI to take surveys fully autonomously. Although AI is capable of answering questions and can be very sophisticated, it is incapable of matching the real-world workflows and conversion paths inherent to its industry. In the months that followed, PureSpectrum Inc. partnered with clients to look into potential AI fraud in their surveys. PureSpectrum Inc. hypothesized AI agents were assisting fraudsters mid-survey once the session was initiated by a human. What PureSpectrum Inc. saw was that when that intervention occurred, there was a break in continuity mid-session. This is not a pervasive trend, but it is one to be aware of and one that PureSpectrum Inc. can combat. PureSpectrum Inc. developed a way to determine whether the behavior, location, and device had changed and how. PureScore(TM) 5.0 identifies the break in continuity. The implementation of PureScore(TM) 5.0 is a simple survey-level integration. The latest version of PureScore(TM) empowers researchers to see the full arc of the respondent's journey and if their behavior suggests AI assistance. As an industry, PureSpectrum Inc. is continually striving to understand the risk of fraud and how to mitigate it. Quality will never be perfect. Fraud will continue to evolve, and PureSpectrum Inc. will continue to monitor it and adapt. Throughout December, PureSpectrum Inc. will delve into what PureSpectrum Inc. has learned about fraud this year, expose it, and explore how to move past it. PureSpectrum Inc. will cover what AI can and can't do in survey environments and how to practically look at quality. Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality. In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.
Side hustlers turn to AI, social platforms to build '5-to-9' creator businesses. Canva has released new research in partnership with PureSpectrum showing 44% of U.S. professionals earn income from side hustles, with AI tools and social media platforms driving growth in after-hours creative work. Of those with side hustles, 48% of Gen Z respondents, 40% of Millennials, and 45% of Gen X and Baby Boomers currently make passive income from their projects, according to the study, which surveyed 300 professionals with creative side hustles across age groups. The research defines this group as "5-to-9 Influencers," referring to professionals who turn after-hours work into income streams. Digital platforms power side hustle activity. TikTok leads platform usage at 41%, with YouTube at 40% and Instagram at 37%. Amazon reaches 21% of side hustlers, while Canva and Twitch each register 17% usage. AI adoption reaches 80% among side hustlers. Eighty percent of respondents use AI tools for their side hustles, with 74% calling it their "secret growth weapon." ChatGPT and Canva top the list of AI tools employed for video creation, logo and brand design, data analysis, and copywriting. The research identifies access to creative tools and marketing support as major barriers to scaling side hustles. Canva cites its AI features, Brand System, and Video 2.0 as tools designed to address these challenges. Income motivation declines among younger workers. Earning additional income remains the top motivator at 55%, but creative expression drives 36% of respondents, and turning passion into a business motivates 32%. Personal growth in a passion area registers as the primary driver for 28% of side hustlers. Gen Z shows the lowest level of money motivation at 43%, compared to 61% among Millennials and 63% among Gen X and Boomers, who cite extra income as their primary driver. Side hustles generate career outcomes. The research documents multiple professional outcomes from side hustle activity. Thirty-three percent of respondents gain new clients or customers, while 29% build their professional reputation or personal brand. Twenty-eight percent expand their professional network. Twenty-two percent report inspiration to start their own company, 17% secure consulting or freelance work, and 15% transition to full-time creator status. Fourteen percent say their side hustle helps them earn a promotion. Thirty-nine percent of respondents report their employers support or encourage side projects. Portfolio career model gains traction. Sixty-five percent of side hustlers would consider quitting their full-time jobs if their side hustle could sustain them financially. However, 28% say they would maintain both income streams for variety and balance. The research frames this trend as the emergence of "portfolio careers," where professionals maintain multiple income sources and creative outlets simultaneously. Canva conducted the research in partnership with PureSpectrum, surveying 300 U.S. professionals with creative side hustles. The sample includes 101 Gen Z respondents (ages 18-27), 100 Millennials (ages 28-43), and 99 Gen X and Baby Boomers (ages 44+).
Experience management (XM) giant Qualtrics has extended its partnership with MR data and tech firm PureSpectrum, to develop and launch advanced synthetic research capabilities.