Full-Time
Lifecycle Marketing Manager
Vesync
51-200 employees
IoT platform for smart home devices
Compensation Overview
$125k/yr
Tustin, CA, USA
In Person
 Growth & Marketing (1) |
|---|
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- At least 7 years of experience in lifecycle, retention, or customer relationship management marketing, at Senior Manager level or as a strong Manager ready to operate at that level.
- Hands-on experience implementing or configuring a customer data platform, such as Segment or Adobe CDP, including connecting it to segmentation and personalization programs.
- Deep hands-on experience with an email service provider, including segmentation, flows, deliverability, and testing.
- Experience diagnosing engagement problems beyond open-rate and deliverability metrics and fixing them through content and targeting.
- Ability to build segmentation and personalization without a mature customer data platform using available data.
- Experience owning a function with minimal oversight and bringing plans and results independently.
- Experience designing or launching a loyalty or rewards program from scratch.
- Audit every active marketing campaign and automated or triggered flow in Klaviyo.
- Diagnose the open-rate versus click-through gap and close it through content relevance, segmentation, and send-time optimization.
- Grow the owned email and SMS list across every touchpoint, including retail and marketplace channels.
- Build methods to capture first-party contact information from customers who discover the brands through retail and marketplace channels.
- Partner with Acquisition on list-growth campaigns and sign-up incentives.
- Build and optimize welcome and onboarding flows.
- Build replenishment and win-back flows for filter and consumable products.
- Establish behavioral segmentation using purchase history, engagement, and product category.
- Partner with Ecommerce and Data on the upcoming customer data platform rollout and long-term segmentation architecture.
- Coordinate with the Conversion team on personalized homepage content by visitor type.
- Design Levoit and Cosori's North America loyalty strategy from the ground up.
- Evaluate whether and how to connect the brands' loyalty strategy to VeSync's existing in-app loyalty program.
- Work with the Global team to align North America's loyalty approach with the global strategy.
- Run referral and user-generated-content or review-generation campaigns.
- Track repeat purchase rate and customer lifetime value.
- Own the retargeting strategy for lapsed customers in partnership with Acquisition.
- Experience in subscription or replenishment-driven direct-to-consumer businesses.
- Experience growing an owned list through channels beyond direct checkout.
- Experience partnering with global or regional teams to align local strategy with a broader company-wide approach.
- Experience integrating a direct-to-consumer loyalty program with a broader app-based or parent-company loyalty ecosystem.
- Familiarity with Shopify Plus.
- Experience partnering cross-functionally with a Conversion or conversion-rate-optimization function on shared surfaces such as the homepage.
Vesync designs and sells small home appliances in the United States under three brands (Etekcity, Cosori, Levoit) and operates the VeSync app and a proprietary IoT platform. The products work by connecting devices to the VeSync mobile app and cloud, allowing users to control lights, air purifiers, sensors, and other gadgets from a single interface. Unlike some competitors that focus on a single brand or device type, Vesync combines multiple brands and hundreds of connected devices on one platform. Its goal is to provide a cohesive smart‑home experience by unifying device control and automation across its three brands.
Company Size
51-200
Company Stage
IPO
Headquarters
Anaheim, California
Founded
2011
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See people who can refer or advise you
Simplify's Take
What believers are saying
- 2024 revenue rose to US$652.6 million, with profit attributable up 20.1%.
- March 2025 annual report cited continued sales growth and higher profitability.
- Pawsync and the VeSync app deepen recurring device stickiness across households.
What critics are saying
- A 2026 Levoit settlement costs $15 million and damages air-purifier trust.
- July 7, 2025 Hutsell v. VeSync Technology Corporation adds U.S. litigation exposure.
- Competitors can weaponize HEPA claims, forcing VeSync into recurring advertising and compliance fights.
What makes Vesync unique
- Levoit, Cosori, Etekcity, and Pawsync share one VeSync app.
- VeSync sold US$652.6 million in 2024, up 11.5% year over year.
- September 22, 2025 GITEX debut tied wellness products to UAE indoor-pollution demand.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Health Savings Account/Flexible Spending Account
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program
Gym Membership
Company News
Levoit brings global home-living innovation to IFA 2026, giving Australians a look at what's next. August 31, 2026 19:00 ET | Source: Levoit SYDNEY, Aug. 31, 2026 (GLOBE NEWSWIRE) - Levoit, a global brand dedicated to making homes more comfortable through thoughtful technology and design, will join IFA 2026 in Berlin from September 4-8. At one of the world's leading consumer electronics and home appliance trade shows, Levoit will showcase its latest innovations and new product range, offering a global audience a glimpse into the future of comfortable, effortless home living. The appearance highlights Levoit's growing presence in Australia and its international scale, with products available across global markets. Rather than asking consumers to adapt to technology, Levoit designs solutions that fit naturally into everyday life - helping people feel more comfortable, relaxed and at ease in their own homes. This year at IFA, Levoit will bring this philosophy to life through the concept "A Home That Looks After You" - where technology works quietly in the background to support everyday life. The showcase will feature new innovations across air care, home comfort and smart household solutions, alongside products already available to Australian consumers, including the Levoit Core 300S Smart HEPA Air Purifier and Tower Fans, designed to bring cleaner air, comfortable airflow and greater convenience into everyday spaces. Levoit's participation is part of a broader global showcase from VeSync Group, the technology company behind a portfolio of smart-home and lifestyle brands. At IFA, VeSync will present its vision of holistic wellness, bringing together solutions that support different aspects of everyday wellbeing. Alongside Levoit, COSORI will showcase its latest kitchen innovations, demonstrating how technology can work across the home to support healthier, more comfortable lifestyles. For Australian consumers, IFA 2026 offers a first look at how this global vision is evolving - from products already available locally to new innovations that could shape what comes next for Australian homes. As Levoit continues to expand its global footprint, the brand remains committed to bringing innovations that help Australians live more comfortably, effortlessly and well. Visitors can find VeSync at Hall 4.1B, Booth 115.
The appointment is noteworthy and timely as it marks a growing extension of Joybyte's partnership with VeSync
Exclusive holiday discounts include home, kitchen, and pet wellness products from beloved VeSync brandsANAHEIM, Calif., Nov. 21, 2024 /PRNewswire/ -- VeSync, the parent company of leading home tech brands Levoit, COSORI, Pawsync and Etekcity, today released its 2024 holiday gift guide featuring best-selling products for up to 50% off. The discounts will run on Amazon throughout the holiday season, providing great gifting options for everyone on Santa's list
LAGUNA NIGUEL, Calif.--(BUSINESS WIRE)--Japa Health, Inc., a digital health content creation, data aggregation and B2B health and wellness solutions provider, today announced the closing of a $1.245 million series seed round. This seed round was led by Arcsync Co., Ltd, a wholly-owned subsidiary of publicly-traded smart appliance company, Vesync Co., Ltd. Japa Health also will replace Apple Health, powering the VeSync app for over 3.1 million users of VeSync smart devices beginning later this y