Resolute Digital is a data driven marketing and technology firm headquartered in New York.  Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.

Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

The VP, Paid Search is responsible for leading the success of clients’ paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a VP, Paid Search, you’ll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities.

What you’ll do:

• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Establishes expectations and goals for team on performance marketing and thought leadership
• Provide training as needed for team
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Qualifications

• Strong team leadership qualities and experience in a management role
• Experience leading client relationships
• Experience working with Google Ads Editor and Microsoft Advertising Editor
• Experience with search, video and display campaign strategy and execution
• Experience pulling and interpreting data from Google Analytics, Adobe, etc.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Google Ads, SA360 and Google Analytics 4 Certifications a plus
• 8+ years of relevant experience 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

NYC Salary range: $125,000 - $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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